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What if we lived with an underlining set of principles to us

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e our minds to see through the other person’s eyes with empa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thy when negotiating? What if everyone had John Nash’s “Beau

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tiful Mind” and immediately worked toward a win/win? What if

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

negotiations between people of different nationalities was

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

not about winning and losing but about long-term future rela

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tionships? What if everyone involved in a negotiation was in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it to build unity rather than get the upper hand? What if ne

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gotiation was not about a bunch of lawyers who are getting p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aid to manipulate words and figure out sneaky little ways to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get more for doing less? What if we threw the lawyers out o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f the negotiations and off the planet? What if people were f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orced simply by their personal integrity and honor to uphold

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a handshake deal? What if we did not teach to blame, cheat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r steal but to makes sure everyone coming to the table could

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sit down for the meal? What if the rule of negotiation was

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

more making sure that the end game it to make it fair for al

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l concerned or not to do it? What if we set up the world tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t way and taught that to our kids rather than prepping them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to grow up to be lawyers to do the opposite? What then I ask

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Research shows that consumers don't necessarily make rational purchase decisions. Marketing needs to take into account the emotional and subconscious factors in the purchase process.

When morale is low and communication is weak, take a look at the trust levels. Several factors come into play when it comes to developing trust: consistency, keeping promises, follow through, level expectations and maintaining a wide vision. When trust levels are high, communication is effortless and when trust levels are low, even the best communicators will be unsuccessful.

Business leaders today at all levels in organisations are facing more stresses and tasks than at any time in the past. How do you find the difference that makes the difference?

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