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Digg It - Conflict: Don't Just Fight It, Manage It
Conflict is an ever-present reality whenever people work together. It can manifest itself in differences of view, differences of opinion, differences of personality, and differences of interest. But conflict doesn’t have to be destructive. If the right options are c According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product hosen to handle conflict – either as a strategy or as a tactical choice – the result can be of huge benefit to both sides. These are the 7 options you have. 1. No Deal. A no-deal outcome to a conflict means that the status quo is confirmed and nothing change ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in . No-deal is rarely a successful end to a conflict unless during discussions it becomes clear there is no advantage for you in continuing. No-deal, in the sense of walkaway power, can also be used tactically at any stage of the proceedings. To make sure you are not lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. isadvantaged if your bluff is called when you threaten "No deal!", make sure you have a good second-best BATNA (Best Alternative To a Negotiated Agreement) to fall back on. 2. I Win, You Lose. The "I win you lose" approach to conflict is also known as the Wo here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ld War One solution. At the end of World War One, the victorious Allies decided that, such were the horrors of the war, the defeated Germans should be humiliated and never again allowed to threaten their neighbours. The denigrating peace terms were completely one-si d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ed but, as in all win-lose solutions, the losing side harboured deep resentment. It was only a matter of time before resentment led to a desire for revenge and the outbreak of a further war in 1939. When you use "win-lose" on others, you encourage them to find ways ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc o use "win-lose" back on you. 3. I Lose, You Win. The "I lose, you win" approach to conflict should never be considered as a strategy. This is the route of appeasement, a quiet life and letting others have their way: sooner or later they will come back for m easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi re. The story is told of a newcomer to an African village who became frightened by wolves at night so he threw them some antelope meat to appease them. The next morning he had the whole pack at his door. "We've proved it again and again, That if once you have pai nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically him the Dane-Geld;
You never get rid of the Dane." (Rudyard Kipling) 4. Win At All Costs. Win-at-all-costs is a negotiating strategy that is based on the belief that you are not responsible for the conflict and therefore will not budge an inch to the othe and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ side. You must be seen to win. A simple demonstration of win-at-all-costs thinking is the ?5 auction game. A group of people are invited to bid for a ?5 note, starting at 50p and working their way up. Naturally, the bidding is brisk up to the ?4.50 mark. But, more ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi often than not, the bidding will pass the ?5.00 mark and go higher. Winning now matters more than the prize itself! 5. Compromise. Although the end result of many negotiations is a coming together of positions and a settlement somewhere in the middle of extr ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a emes, compromise should not be a pre-planned strategy. This is because... - it encourages a spirit of concession - the other side will interpret your concessions as weakness and try to push you further - negotiation is not about trying to be nice to one another dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod your case may merit better than a compromise; their case may merit worse. 6. Arbitration. Going to a third party is often suggested to resolve a negotiation stalemate but it should never be considered as an alternative to negotiations in the first place. If cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin you’re tempted to resolve all your differences through a third party, first remember this Indian fable. As two otters were standing on the banks of the river Ganges, a great fish came swimming by. The first otter dived in but, unable to overpower it, begged the sec tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen nd otter for help. He too dived in and together they brought the fish to shore. Then they began to quarrel as to who should have it.
A jackal came up to see what all the noise was about and they asked him to decide the case. The jackal cut off the fish's head and t t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel il and said: "I divide the spoils equally" and gave the first otter the head and the second otter the tail and ran off himself with the middle part. "Stop," shouted the otters, "you've taken the only part worth having." "I can't help that," said the jackal. "When ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ou call in a lawyer, you have to pay his fee. You should have settled things together." 7. Win-Win. Win-win is the only strategy worth pursuing in negotiations. Just because the other side wins as well as you does not mean that your gain is any less. Win-win y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products encourages constructive conflict: the belief that to come out on top does not only happen by destroying the opposition. "It is as inappropriate to ask "who's winning?" in a successful negotiation as it is to ask "who's winning?" in a successful marriage. The answe . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de , of course, is: we both are." Two four-year-old boys were playing soldiers together. "I want to be leader," said one. "But I want to be leader," said the second. "OK. You be the leader in front and I'll be the leader behind," said the first boy. "OK," said th elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip second boy. The best strategy to pursue in conflict is a win-win solution. This is the belief that, despite all the differences, a solution is possible that will benefit both sides. When you think win-win, and act win-win, out of discord comes the greatest harmony tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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