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  • Digg It - How to Change Somebody's Mind

    Believe me, it’s not easy! And sometimes, it doesn’t work at all.

    But while re
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    searching my book on how to produce more memorable writing, I stumbled upon the
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    e “mind changing” ideas from multiple sources.

    Remember, I’m a writer, not a p
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    sychologist. So the methods shown here come mostly from writers and speakers wh
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ’ve successfully altered perceptions through presentations and persuasive repor
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ts.

    1. Wear the other person’s shoes – Ask questions to find out why someone h
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    lds a completely different view from yours.

    2. Ask that person to amplify his/
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    her position – Are your opponent’s views based on actual data, or on disputed o
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    second-hand information that might be challenged?

    3. If that person’s views a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    re based on data, is the source of that data credible?

    4. What common position
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    do you hold? Politicians can often win a hostile audience by first discussing
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    alues everyone shares. If we can agree on common goals, perhaps readers/listene
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    rs will follow us when we lead them down new pathways.

    5. Can some position be
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    compromised? In negotiations, I often give away a small point in order to show
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    willingness to arrive at an agreement.

    6. Point out your side’s best points. R
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    member the fence-painting episode from "Tom Sawyer"? Tom makes his task seem so
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    appealing his friends offer him all sorts of prizes if he’ll let them particip
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    te.

    7. Speaking of “good points” – Sometimes negotiation can become a “listing
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ” contest. Can you reinforce your position by listing a number of positive thin
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    s about your proposal? Example: “Ten reasons you should vote for Proposition A.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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