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For many business people the challenge is how to find time to attend all the available networking functions. Because our lives are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

packed these days, we all want to make the best use of our time. Some are beginning to understand that focusing on one specific m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rket means less networking, but a better return on the investment of the time.

Maggie Sullivan, owner of The Traveling Jewelry Que

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en, sells imported fashion jewelry. Maggie looks at this as a retirement business, not wanting it to get in the way of her other i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

terests. She says, "I could be busy every minute, but I like to paint and also to play tennis just as well as buying and selling f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n jewelry."

Sullivan realized that if she focused on the women likely to buy her jewelry and only networked in those settings, tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t she could make the best use of her time.

She says, "I joined the Women’s Entrepreneurial Network when I first moved to Toledo, O

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

io and that has been great for my business. There are over three hundred fifty professional business members. Being a dual-gender

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

organization there are some men members, or as we call them, the Men from WEN. Even so, they are women friendly and support me by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

purchasing gifts for the women in their lives."

Additionally, several years when Laura Bush came to Toledo to speak, Ms. Sullivan

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ttended the event. At that event she met a woman who was a member of a women’s barbershop quartet. Because of meeting that woman,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Maggie was invited to exhibit her jewelry at a regional Sweet Adeline competition in Cleveland. There will be five to seven hundr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d women attending who like to buy jewelry….sparkly jewelry! Maggie thinks the weekend away will be a very good use of her time and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

she won’t mind the time spent away from her other pursuits.”

You’ll notice that Ms. Sullivan did not purchase a booth at the craf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

show, the PTA bake sale or the health fair. Even though she could probably sell a bit of her baubles, the time invested would not

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be as good as the two above examples. She also does not attend networking events such as the golf outing or the usual Chamber busi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ness after hours for the same reason.

Maggie Sullivan has provided several lessons for us. She knows her audience, typically prof

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ssional business women. They are the ones who will want to buy her products. Beyond that, she knows where to network to find that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

audience so that she doesn't waste any of her precious retirement time. For those of us who are not yet retired, maybe we should

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hink like we are. Concentrating our efforts to one market will keep us marketing to the very people who will be most likely to buy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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8 reasons other people get scammed when getting trying home business opportunities, and why you won't be a sucker after reading this article.

Every day more people search for new ways to make some money online. This is not that simple and also can be complicated when you have a full time job and children at home. You do not have always enough time to go out and search for a decent part time job to make an additional income stream.

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