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Digg It - How to use Viral Marketing to Buzz Your Brand Like Crazy!
While sitting in the stands at a hometown baseball game, I witnessed something incredible...
Amidst the screaming children (it was family night), the smell of cheap beer and the baseball cat call, "hey batter, batter, swing batter," I found myself mesmerized by t
Amidst the screaming children (it was family night), the smell of cheap beer and the baseball cat call, "hey batter, batter, swing batter," I found myself mesmerized by t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he group of loyal fans to the right of me.
This group of about 50 or so people stood up simultaneously, cheering gleefully, waving their hands in the air.
It took me, and everyone else, a little time to catch on but I suddenly realized I was sitting amidst the
This group of about 50 or so people stood up simultaneously, cheering gleefully, waving their hands in the air.
It took me, and everyone else, a little time to catch on but I suddenly realized I was sitting amidst the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
start of a baseball wave. I've only seen this sports staple on television and then only after the wave was in full fledge motion.
As I watched this small group of raving fans get the attention of a stadium filled with hundreds of people, I realized I was watc
As I watched this small group of raving fans get the attention of a stadium filled with hundreds of people, I realized I was watc
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hing viral marketing in action.
You see, this small group of 50 created more excitement and energy at the game than the game itself. Frankly, I was ready to leave because the players weren't all that entertaining. The fans however, were.
They shared their
You see, this small group of 50 created more excitement and energy at the game than the game itself. Frankly, I was ready to leave because the players weren't all that entertaining. The fans however, were.
They shared their
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
elight in being at the game and enticed other fans in the stands to join them in their excitement. In truth, these folks made the event. Without them, I would not have considered attending again but they made it so much fun...who knows, I might become a r
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
egular!
In your business, your existing and prospective clients and customers can generate enough steam for your brand that gets virtual strangers anxious to get to know YOU. Imagine getting your audience so excited about your business that they start a 'wave' t
In your business, your existing and prospective clients and customers can generate enough steam for your brand that gets virtual strangers anxious to get to know YOU. Imagine getting your audience so excited about your business that they start a 'wave' t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hat spreads like wild fire about you...
Here are a few ways you can leverage the power of viral marketing in your small business:
Telephone
The tagline 'reach out and touch someone' is as brilliant today as it was in 1981 when AT&T coined the term. Back
Here are a few ways you can leverage the power of viral marketing in your small business:
Telephone
The tagline 'reach out and touch someone' is as brilliant today as it was in 1981 when AT&T coined the term. Back
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
then their intention was to entice customers to use the phone more frequently.
Today, it is being used as a means of blasting your brand tone, message and overall flavor to those clients, customers and prospects that have given you permission to get in touch. Th
Today, it is being used as a means of blasting your brand tone, message and overall flavor to those clients, customers and prospects that have given you permission to get in touch. Th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ere are new FCC rules you'll want to make sure you're in compliance with before you blast your pre-recorded message.
For some, this is a powerful viral method because, just like the old Wella ads, when I get your incredibly compelling message, I tell two friends
For some, this is a powerful viral method because, just like the old Wella ads, when I get your incredibly compelling message, I tell two friends
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
about it, they tell two friends, and so on, and so on, and so on...
Blog
Getting your thoughts, ideas and philosophy 'out there' is a terrific way to generate brand buzz. A business and/or personal blog is but one way to leverage the power of viral marke
Blog
Getting your thoughts, ideas and philosophy 'out there' is a terrific way to generate brand buzz. A business and/or personal blog is but one way to leverage the power of viral marke
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing.
After reading your killer content, visitors to your blog will be eager to share your url with others helping to spread your message and reaching people who otherwise may have never found their way to you. For branding purposes, be sure your url either refle
After reading your killer content, visitors to your blog will be eager to share your url with others helping to spread your message and reaching people who otherwise may have never found their way to you. For branding purposes, be sure your url either refle
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
cts your name, your tagline, product or service name.
Getting started is a breeze with a number of freebie blog programs available; Blogspot and WordPress for example.
Articles
Want to know one of the top two needs every consumer craves...great content a
Getting started is a breeze with a number of freebie blog programs available; Blogspot and WordPress for example.
Articles
Want to know one of the top two needs every consumer craves...great content a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nd/or great information. In your area of expertise, you posses more knowledge than your average buyer. Therefore, get those ideas on paper and submit your articles all over the Internet. Talk about wild fire!
This is an oldie but goodie method for spreading th
This is an oldie but goodie method for spreading th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e buzz about your brand. You won't explode your business overnight this way but it's a 'steady as she goes' method for building your fan base and generating more interest in you and your business.
Because submitting your articles this way means you are also givi
Because submitting your articles this way means you are also givi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
g away the rights to reproduce your article, be certain you always include a short bio (known as the author box) with every article that includes a link to your website or other means of contacting you.
Viral Movie or Audio
We are living in a youTube soci
Viral Movie or Audio
We are living in a youTube soci
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ety where folks just want to be entertained darn it! The votes have been cast with 'funny' as the preferred genre of entertainment...at least on the Internet. For many businesses, funny just doesn't fit nor does it honor your brand message or brand integrity. P
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
erhaps inspirational or thought provoking is a more appropriate fit?
The number one most powerful advantage to a viral movie is that the emotional connection, or impact, is INSTANT. In just a few minutes, you have your audience reacting and anxious to tel
The number one most powerful advantage to a viral movie is that the emotional connection, or impact, is INSTANT. In just a few minutes, you have your audience reacting and anxious to tel
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
their friends and colleagues about their experience. I personally launched a viral movie last year, TheMythsMovie.com, and received a great deal of traffic to my website as a result. My movie still carries viaral power and I continue to get visitors to my site
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
because of it.
As with any marketing effort, the quality of the audience viewing your viral message is as vital as the quantity - it does you no good to have thousands view your material if they are not qualified to be clients and customers, now does it.
I've ou
As with any marketing effort, the quality of the audience viewing your viral message is as vital as the quantity - it does you no good to have thousands view your material if they are not qualified to be clients and customers, now does it.
I've ou
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tlined a smattering of ways you can go viral. Remember that it takes just one or two devotees to start the wave for your brand. It won't happen overnight but in no time you will have your bleachers filled with adoring fans.
©2007, Liz Pabon. All rights reserved
©2007, Liz Pabon. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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