Digg It - Business

Most business people complain constantly about the lack of time to do all that they need to during the day. It m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

akes sense therefore to have as many activities as possible on auto-pilot. That’s why I like networking as a met

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hod of keeping my client portfolio topped up.

Or perhaps I should say I like networking when it works for me au

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tomatically and with very little effort on my part. That was always part of the brief I gave myself when I start

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed to think seriously about networking.

Like every other business professional who starts his own business I ve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ry quickly got enmeshed in the day-to-day needs of the business. And then, quite suddenly it seemed, we had a pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

essing need for more clients.

It was funny really. There I was a “Marketing Expert” and I hadn’t given nearly e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ough thought to how I was going to market my business. Of course I had a plan, but it was a relic of the way I u

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sed to think in my ‘large company’ days. The plan looked great on paper, but implementing it would take far more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time than I had available.

A friend said I had to get into networking. He took me along to a Chamber of Commer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ce breakfast. The food was OK, but there wasn’t anyone in the room who worked in the sort of company who I wante

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d as clients.

That was the first lesson – “you’ve got to go where the people you want to meet go.” I was a bit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

relieved by this conclusion because I hadn’t really enjoyed the atmosphere at the breakfast.

In my marketing pl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an I had a hit list of the companies I wanted to work for and the job titles of the people I wanted to meet. The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

question was where and how could I get to meet them?

And there was another even bigger question: “How would I g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et to meet them at a time when they needed my services?” When I eventually worked out the answer to that questio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n my life became a whole lot easier.

Now I know that the secret of good networking is to meet the right person

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at the precise moment when they need your product or service. And that’s what I eventually succeeded in doing, t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ime and again.

Now that I am nearly ready to retire I share my marketing techniques with others. Anyone who joi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ns my Marketing Club will learn how to network really effectively. Like most things, it’s easy when you know how

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/31526/diggit-The-Easiest-Way-To-Win-New-Clients.html">The Easiest Way To Win New Clients</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/31526/diggit-The-Easiest-Way-To-Win-New-Clients.html]The Easiest Way To Win New Clients[/url]

Tired of working for somebody else? Have the thought of your own work from home business crossed your mind? Well, then you have to do some serious thinking.

Computer service contracts are the butter of a computer services business. Your ultimate goal is to get as many people as you can on a computer service contract.

These five techniques have far less competition than the 10,000 blogs being created every day, have potentially large payoffs, and don't require you to come up with something clever or interesting to say every day.

Tags

Links

Digg It - The Easiest Way To Win New Clients

Related Articles: