Digg It - Business

1. Every time you travel out of town, ask yourself, “Who do I know that lives in that city?” Call ahead of time and make plans to get together. Heck,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you’re there anyway.

2. Every few months, sit down with your cell phone and call every single person in your phone book. When they ask why you’re call

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng, tell them because you’re sitting down with your cell phone calling every single person in your phone book. No motive. No big deal. Just saying he

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y.

3. Take about 15 minutes one day and go back through your inbox. Quickly scan through your last 500 emails. Odds are, you’ll be reminded of people

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you completely forgot about and/or haven’t talked to in a while. Drop ‘em a line and see what’s up.

4. Do you have a big stack of business cards on yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur desk collecting dust? If so, take a few minutes to flip through them. Jar your memory as to who you’ve met over the last few months. You never kno

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

whom you might find!

5. Go to Borders and read through every magazine on the rack. Even Oprah and Rachel Ray. See if you can find an article, sideba

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r or picture relevant to your job, industry or area of expertise. Pick 50 customers/prospects to hand-send that picture to, along with a note saying, “

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

his made me think of you!”

6. Open your appointment book. Are you having lunch or coffee with at least one person every week? If not, fill that baby

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

up! Make a list called “20 People I Haven’t Talked to In, Like, Forever.” Pen (don’t pencil) them in.

7. Start an ezine. Even if you don’t think tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you’re a good writer. Even if you don’t think anyone cares. Begin by sending it out to everyone in your network. Offer quick tips and ideas to help

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hem, plus a brief summary of what’s new with your business. Invite people to write back and share the same.

8. If you’re a blogger (and if you’re not,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you need to be), keep a blogroll. Every week or so, revisit all the entries written by the people in your Internetwork. Post comments, share link lov

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and help support each other!

9. Whatever social networking program you use (MySpace, Facebook, Squidoo, YouTube, whatever) take some time every so oft

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

en to peruse all the personal pages of each of your “friends” or “contacts.” See what people are up to. Drop them a message to say hey.

10. Go back t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rough your old planners (or past PDA entries). Look at all the people you had lunch, coffee or connected with last year. BE HONEST: how many of them d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o you still keep in touch with? If your numbers aren’t as high as you’d like, drop a line to those people and say, “I was browsing my old calendar the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ther day, and I realize we haven’t hung out since May of 2005! It’s time for us to get together again…”

11. Schedule a specific time, i.e., every Thur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sday afternoon at 3:00, as “Keep it Alive Time.” Set 30 minutes aside each week to do any of the activities listed above.

12. Start a “Keep it Alive J

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

urnal.” Make notes about whom you connected with, what you learned, how you helped each other and other related ideas. Review and update it every week

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The sense of powerlessness of the jobless is addressed by describing multiple ways of regaining balance by exerting control over various aspects of life independent of unemployment and job search.

This may seem obvious to the veteran marketer, but you'd be surprised at the number of business owners who disregard the name of their business as a marketing tool. A business name that is short, easy to remember, easy to spell, descriptive of your business, and capable of drawing attention, will always win out over an otherwise boring, generic name. In fact, the name of your business could easily be worth millions to you, or it could easily mean certain failure.

If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:

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