Digg It - Business

5 Steps to Make a 60 Second Commercial that Will Have Prospects Swarming You After Your Next Networking Event

Every local m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eeting I attend has networking opportunities. The best opportunity is your 60 second business commercial, or elevator speech.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

How many of you hear this, ‘Hi, My Name is_____. I work for ________. Usually here they talk about what they do. If you n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed ______, see me after the meeting. When you’re in a room of 50 people, it gets pretty tedious.

So, how do you make your se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f stand out?

Follow these 3 easy steps, and get ready to have several new prospects come up to you immediately after your nex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

commercial.

1. Ask yourself: What’s unique about me and my business? Put some thought into this. What makes your business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

different than your competitors?
2. List the 3 biggest benefits of your product or service. How does your product or se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vice help make your customers life easier. That’s the kind of stuff people need to know before they might approach you.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. Who is your target market? Your message needs to be addressed specifically to that group. In a room of 50 people, maybe 5

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re prospects for you.
4. Is there something in the market that people aren’t getting from your competitors? Gaps in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

arket that you fill? Maybe you offer more choices or stock a wide variety of product. Now think about how that helps your cu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stomer.
5. Create some urgency. End with a special offer. ‘If you see me today, you’ll get a 15% discount’. That gives

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

people a reason to see you after the meeting, not put it off for a week or two.

Write out your answers to these questions.

N

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

w, let’s work on putting this together for a compelling commercial that should attract some new prospects to you.

Think about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

how you’re unique and put that in your first sentence. ‘Hi my name is Susan Adams. I’ve sold everything from encyclopedia’s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o Learjets. In 10 minutes, I can find out why you’re not closing enough prospects. Ten minutes to potentially make you thousa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nds more dollars.’

Everyone has something unique they can talk about. Remember, those who are listening only care what you c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n do for them. Put yourself in their shoes. Think about what you would have to hear to approach someone after a meeting.

Pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ctice your commercial at different meetings and see what works. Also keep in mind if you’re speaking to all women or all men

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s a unisex group.

Once you do this a few times, you’ll see the difference….and start growing your business through networking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/31536/diggit-Your-60-Second-Commercial.html">Your 60 Second Commercial</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/31536/diggit-Your-60-Second-Commercial.html]Your 60 Second Commercial[/url]

A Conveyor System is not just the belt that is prominently seen. It is often a complex creation achieved through the application of deft engineering skills. The success of any operation that requires material handling depends on the speed, efficiency and dependability of its Conveyor System. Usually, in major projects, it is not something that is bought off the shelf and installed. It has to be designed and engineered to suit specific requirements.

For a business person, the Yellow Pages can be an effective media if you know how to use them.

Tags

Links

Digg It - Your 60 Second Commercial

Related Articles: