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It's all about who you know.

You've probably heard that statement dozens of times in the business world. And it's true. Unfortunately, it's not nearly as important how talented

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you are, or where you went to school, but what connections you have. And it's even more unfortunate if you don't have any connections.

You may run the best widget-makin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g factory in the country. Your products may have won awards. But until someone has heard of you, they'll never work with you. Which would you trust more: a salesperson calling o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you to tell you how great their widgets are, or the referral of a long-time friend? The friend, obviously. So how do you make the connection from the friend to the sale?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng>Tap Your Resources

Make a list of all the people you know in the business world, as well as your friends and family. Are any of them in your industry? The majority

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

probably aren't, but you never know who they know. Drop a casual mention that you are looking for clients in your field, and if they know of anyone who might benefit from your s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rvices, you'd appreciate the recommendation. Once you get their wheels turning, you will be surprised how many people they know.

If your relationship is more formal, consider o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ffering the individual a small compensation for a referral that turns into a sale, perhaps a percentage of the sale. It's a small price to pay for solid business.

Your current

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and past customers likely have good connections. Contact them and ask for referrals in return for a discount on their next purchase.

Networking Locally There

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re thousands of networking groups across the country: some geared towards men or women, others toward specific industries, and others open to anyone who wants to meet other busi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nesspeople. Find the ones that best suit your needs. The Chamber of Commerce in your area may have information on these groups.

The events usually revolve around a meal, and yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u'll be sitting next to other people eager to meet likeminded individuals. Pass your business card around, but don't be greedy to find sales. You may also find someone providing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a service you need. Follow up to potential business with a thank you card and a call to action ("I'd like to meet next week to discuss how my services can improve your business'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

operations.")

Volunteering in a networking group can get you access to more people. Some groups sell table space for you to display your products and meet people; the prices a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re usually very affordable for the exposure they offer.

Connect Online As you know, the internet is a great way to meet people. There are networking group

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

online as well, that serve as a wealth of information for growing businesses. Not only can you get advice on sales tax and Google advertising, but you can also post services yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u offer and connect with people through message boards.

If you have connections with a strong web presence, consider a banner exchange. On their/your Affiliates page, you would

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

host the other's banner, with a link to a website. People visiting your connection's website will see you on there, and know you must have a good reputation to be affiliated wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h that company.

Don't Stand Idly By If you don't put yourself out into the business world, your business will fail. It is more than a full-time job just to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

maintain contacts and make sales. Use your current and future contacts to generate business, and you'll get back to having more time to do what you enjoy - running your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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According to popular keynote speaker, best-selling author, and President of Customersatisfaction.com, Dr. Gary S. Goodman, when we lose a client he doesn't necessarily defect to a competitor. Sometimes, he decides to chuck our entire industry, and everybody loses after such a customer service disaster.

Charity credit cards are a great way to show support for a certain charity. Many credit card companies offer a wide variety of reward programs, but many people find they really do not need those types of rewards. So credit card companies began teaming up with charities to offer people an easy way to support the charity of their choice.

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