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I'm helping a company find qualified prospects for their product.

This company man

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ufactures lighting systems. And although I'm no expert on this topic, I am still ab

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e to help them figure out and find qualified leads.

How?

The short answer is: thr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ugh "informational interviewing".

(No, this is not just for new college grads! In

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

act, "informational interviews" can be a very powerful networking tool for seasoned

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business professionals.)

Here's the long answer.

I'm helping the business owners

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

first identify whom they want to meet. What kinds of people or companies would be g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

od prospects for them? Retailers? Wholesalers? For interior or exterior lights? And

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in what countries?

Then, we're using "informational interviewing" as a tool to tes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the waters. In other words, we're networking to get information -- specifically to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

find out what kind of interest, if any, there is for their product in a particular

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

company, market or region.

These "interviews" invariably turn up new leads. Names

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f companies we hadn't thought of, contacts that people we already know have within

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hose companies, etc.

We're also using "informational interviews" to understand how

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

best to find and meet the decision makers in each of these companies.

By the end o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

such an "interviewing" process, you end up with a whole lot of useful information

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

-- such as who'd be a "qualified prospect" and why; the best way to meet these peo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le and get their attention; etc.

However, you can also get personal introducti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ns to the very people you want to meet through this process. Which means, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on't have to fight to get their attention.

And that is the ultimate goal, isn't it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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