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Trade associations and professional societies are wonderful industry or profession collaborations and deliver high value to their members. After

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a decade and a half, speaking at association and society conventions and board meetings, I can safely make the above statement. And I believe I c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n also safely say that most society and association staff and volunteer leadership do not have a clue as to the real dollar value their organizat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on delivers to its members.

Are you an association volunteer leader? If so, tell me quickly the yearly sustainable real-dollar value you receive

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

from your yearly investment of time and money? Can you do it? Most likely you cannot. If you are an association staff member, tell me the average

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

yearly return on investment (ROI) your members receive. Can you do it? Most likely you cannot.

While associations and societies have traditional

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y created plenty of value for their members, they have done quite a poor job of demonstrating the value that they deliver. For years, it did not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

matter. Why? Through the 1980s, people still joined their trade association or professional society simply because it was the thing to do. Most o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

those wonderful people have either retired or died off.

Today, younger persons ask themselves, “What’s in it for me?” and unfortunately, organi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ations don’t have the answers. For several years now, I have been conducting my Member Value Process for associations and societies—they can answ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r my above questions of yearly sustainable real-dollar value received and ROI.

For about half a decade I have been talking to my association aud

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ences about a 1999 study conducted by the American Society of Association Executives on why members do not retain their membership. My personal s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nthesizing of the data leads me to believe that over 75% of the members surveyed that did not renew their membership selected not to do so becaus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

they did not believe they were receiving enough value for their membership investment.

While no two associations are the same, I have listed be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

low a few common line items of member benefits that should help you to have a better understanding as to the real-dollar amounts that organizatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

members have assigned during my sessions. Remember, these “cumulative specific value information” numbers are the yearly sustainable dollar-valu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

amounts.

1. Training & Education–Range: $500 to $4,000
–Average: $1,857

2. Industry Specific Research, Regulatory & Code
–Range: $1,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

00 to $4,750
–Average: $2,596

3. Networking
–Range: $200 to $10,000
–Average: $4,029

4. Professional Recognition, Image & Credib

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lity
–Range: $200 to $5,000
–Average: $1,507

Telling your members what it is that you do for them is important. Telling them how much

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t is worth to them yearly is crucial for your success or that of any other trade association or professional society.

© Copyright Ed Rigsbee 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While you listen in to a consumer (or co-worker, spouse, significant other), your brain is regularly making hundreds of assumptions. Each word, modulation, and attitude of voice is interpreted, but not always as the orator planned. We can clearly see that 2/3rd of all employees feel management isn’t listening to them.

For many people organizing a fundraising event can be quite tricky. But below we provide a number of different ideas that you may want to try for your next fundraising event.

90% of small businesses don't even have a marketing plan. It's difficult to reach your destination if you don't know where you're going!

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