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Are you making full use of the name cards you collected? I’m going to show you a simple way to maintain your list and to build a personalized relationship with all the name c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ard owners with just one simple email...

“If you’re not networking, you’re not working.” This statement stands true for every one of us, especially those of us who are looki

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng for business opportunities.

Usually at the end of a networking session, you would have added a stack of name cards to your already huge collection of 100, 500, even 2,000

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cards. There seems to be a sense of achievements from here, as though you’ve collected a limited edition Superman comic book. However, let me ask you this:

* Do you remembe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r who, when and how you gotten the name cards from? How about remembering just 5% of them?

* What are you doing with the name cards?

* How many of them are you still keepin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in contact with?

* How many changed their contact detail?

From just these 4 simple questions, you’ll know how much these name cards are of value to you and how you’ve adde

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d value to the owners of these name cards. It’s not a matter of how many name cards you have, but how many name cards owner you’re building quality relationship with.

Althou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gh a name card is just a piece of paper with a person’s information and contact detail on it. It is however more than that. The person who gave you their name card may become

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your potential client, your friend, your mentor, even one who gives you opportunities or vice versa. It may not be immediately, depending on what you’re currently doing, but

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

these people may be of value to you in the near future. That is if you still remember each other, and able to still keep in contact regardless of any changes in contact deta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l.

Rather than keeping in touch with just a few name card owners, how about keeping in touch with all of them once in a week? Or at least once a month?

Of course, this woul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d be a difficult feat if you were to call them individually. But it is possible and much easier if you were to contact them in mass via email and best of all, personalized wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th their names! How cool would that be?

Instead of sending an email:

Subject: It’s been some time since we last chat…
Content: Hi, how have you been…

Wo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uldn’t it be great to send this out instead?

Subject: Tom, it’s been some time since we last chat…
Content: Hi Tom, how have you been…

By seeing their na

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mes, it is unlikely for the recipients to delete the email without looking at it. Furthermore, you can keep in contact with them with a personal touch to the email as though

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou’re communication just with them, instead of having the email message looks like one for mass distribution.

Not only that, it is also possible for you to pre-prepare a lis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t of email messages once and send it out automatically. For example, you can prepare a message that sends out every month automatically asking the people in your database to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

update their details. And you just need to write the email once.

Of course, you can’t do what I mentioned above using your normal email clients / services. This however can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be done with Sequential Autoresponder. This can either be a program that you install in your web server, or a web service that you can subscribe to.

For more information abo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut Sequential Autoresponder, you can do a search with the keywords “Sequential Autoresponder” in the search engines, or check out my Internet Resource page at www.vernlai.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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