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Network marketing is a system in which marketing messages are transmitted through a network of distributors. Each person in the network is a marketer who attempts to find customers as well as other n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

etwork marketers to expand the marketing net.

The compensation system in the network marketing is such that a network marketer earns not only from sales initiated by him but also from sales brought

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n by his sponsored network marketers. Therefore the sponsor has a vested interest to see that his sponsored networkers perform well.

Network marketing is also known as relationship marketing or refe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rral marketing. For a network marketer the most important part of his business is recruiting new network marketers or prospects and ensuring that they are able to earn well from the program.

How can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a network marketer ensure that more and more prospects join his business?

Here are some tips on prospecting effectively.

1. Shift your Focus from Yourself to Your Prospect – This is perhaps

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the most important step and calls for a basic change in the mindset. Every network marketer wants to earn and grow his business. However, while communicating with your prospect you should completely

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orget about your earnings. Instead, you should only think of helping your prospect to earn for himself.

2. Build a Rapport – Building a rapport is the basic prospecting principle. This opens

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

up the prospect and establishes a channel of communication. Present yourself as a friend and not as a salesman.

3. Understand What Motivates the Prospect – Any prospect will be inclined to jo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n network marketing business only in the hope of meeting his unfulfilled desires. He may be looking for financial security, additional income, freedom from daily grind, business ownership and so on.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

While communicating with your prospect you should try and understand rather quickly what he is looking for and what motivates him. When you focus on your prospect rather than on your business you are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in a better frame of mind to get this information.

4. Listen to Your Prospect – It is important to listen to the prospect in order to understand him. As a general rule you should allow your p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ospect to speak for more than three-fourth of the time.

5. Ask Open-Ended Questions – This is a way to encourage your prospect to speak. Without being offensive you can ask these questions to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keep the interaction going – why, what, where, when. Your prospect will feel more involved.

6. Match Prospect’s Expectations to Your Offer – Ask yourself honestly – can your offer be used to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

satisfy the expectations of the prospect? If yes, then you may be on the right track. Just show the prospect how your program is going to help him.

7. Respect the Decision of the Prospect – T

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he prospect will make decisions based on his reasons, not yours. There is no point in trying to force your decision on him. Respect his decisions and you will remain friends even if he does not join

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou immediately.

8. Build Credibility – Be honest, whatever may be the outcome of your interaction. Your prospect should develop faith in you and trust you to help him in growing his business.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

9. Contact the Prospect Frequently – If a prospect is non-committal or even if he says no first time it does not necessarily mean no. He may later decide to join you provided you remain in c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntact with him. This is particularly true in email marketing where prospects are convinced enough to join the program only after being reminded several times.

There you have the clue to successful p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rospecting.

Network marketing provides one of the best opportunities not only for massive earnings but also for personal development. Your life is transformed and you get the power to transform live

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of other people. You get a deep satisfaction when you are able to give another person a life changing experience. All you need to do is develop a proper mindset and you are on your way to prosperity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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