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Have you ever heard the expression “Like winking at someone in the dark”?

It means that no matter how great your hair looks, how stylish your new outfit is, or how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

witty, intelligent and charming you act; if someone can’t SEE you, she’ll never get the chance to discover how wonderful you really are.

This same property is app

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

licable to entrepreneurs. In other words, no matter how great your website looks, how cutting edge your product is, or how savvy and creative you are; if you’re no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t constantly visible in the eyes of potential customers, they’ll never get a chance to discover how valuable you really are.

This brings us to the next essential e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lement of being That Guy: visibility. It stems from another classic piece of business advice I couldn’t live without:

Anonymity is the greatest barrier

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to business success.

I first discovered this gem during a marketing workshop hosted by a guy named David Avrin. He’s known throughout the speaking industry as

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

“The Visibility Coach” who helps professionals raise their profiles and their profits.

I first met David in the halls of our annual National Speakers Association

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onference. When I gave him one of my business cards, he instantly loved my idea. “Scott, this nametag/approachability thing is genius!” he said. “I wish I would

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have thought of that myself!”

To my surprise, a few hours later David did something incredibly nice; something incredible VISIBLE, that I’ll never forget. During

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

his workshop called “Maximize Your Profile and Your Profits,” Dave held up a copy of HELLO, my name is Scott in front of 200 people and said, “Does everybody know S

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cott Ginsberg? He’s known around the world as ‘The Nametag Guy,’ and he’s sitting right over there,” David said as he pointed to my increasingly blushing cheeks.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

“Scott has no idea I’m about to do this, but here’s a copy of is his first book. It’s a perfect example of what this workshop is all about. And I think it’s one o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f the most brilliant and unique ideas I’ve ever heard of!”

Whoa. Didn’t see that one coming.

And so, when David’s program was complete, at least 20 people I’d ne

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ver met came right up to me and introduced themselves! Many of them simply inquired about the reactions to wearing a nametag, while others posed questions about my

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

books and speaking programs. All in all, David’s mere mention of my book made feel like a celebrity, albeit for a few minutes.

After the room cleared out, it was

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

just David and me. I walked up to the stage and thanked him for his most generous gesture. He said he was happy to do it. I also thanked him for the powerful quo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tation during his awesome workshop.

Long story short, I ended up taking him on as my publicist. And with his help, I secured interviews on a wide variety of major

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

media outlets. And now, thinking back to our first meeting, I know exactly why I hired David in the first place. Because after listening to him speak, I thought

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to myself, “This guy KNOWS visibility.” And he’s helped my career tremendously.

But that’s just the beginning. The thing about visibility is: there’s a thousand

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ways to increase it! So, let me know if you'd like more tips, techniques and tricks that will actually increase it.

That way you won’t just be winking in the dark

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before buying a franchise, you must make sure that the terms are clear. Franchise agreement must be spelled out. This is where franchise attorneys enter the picture. With him coming in between, the legalities are spelled out and therefore it wouldn’t be as confusing. With their assistance, investing in a franchise business will be legitimate.

One of the reasons target setting is so hard, is that human emotion is left out of the equation.

Article marketing is reputedly one of the easiest and fastest way to drive traffic to your website be it a hobbyist or business website. In essence, as long as you can write, you can pen an article and start seeing instant traffic. And the best parts are the traffic is targeted and absolutely free! Now is it starting to make sense to you to use article marketing in your website promotion strategy?

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