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Having been in the Franchising Industry and set up franchised units in 23-states

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and 4 nations, which did business in 450 cities and 110 major markets, we learn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed early on that once we had set up the initial marketing “Bonzai and Blitz” mis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sion that most of our franchised outlet’s business came from word of mouth, not

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n-going advertising.

This is why I have always said that you should; Fire Your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Marketing Consultant, as most of your on-going business will come from Word of M

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

outh. Now then many of the most disreputable marketing consultants who write thr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ee or more books on Marketing will call this true observation into question. The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will tell you that referrals and word of mouth business is not what brings in t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he majority of your clientele and that you must buy their books, tapes, go to se

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

minars and even hire these scoundrels as consultants? Not so.

Oh they say thing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s like; “I would be skeptical of Word of Mouth and its benefits to your business

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you must market and advertise if you want to maximize your potential”

Look I h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ate to brag, well, actually now that I am retired and could care less what anyon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e else thinks, I guess bragging does not bother me too much; but we literally cr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eamed our competition in every friggin market and laid them out for the count an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

we rarely advertised at all. We asked for referrals and we had people following

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our service units around town, honking to pull us over and give us accounts or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business on the spot. So, let me tell you anyone who says that; word of mouth is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

not all it is cracked up to be is full of horse dung. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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People perform tasks in three areas: Intellectual, Physiological and Machine. Rather than a binary approach to how much process/structure to apply - it should be graduated to maximize the potential for human creativity and innovation where appropriate. This article is intended to help you determine where to place your focus and how much structure to apply to the relevant process or processes.

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Digg It - Fire Your Marketing Consultant; Most Business Comes from Word of Mouth

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