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Some marketing consultants and authors of marketing books actually believe that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

word of mouth advertising is Fantasy Land? Isn’t that interesting indeed. So one

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

could ask themselves why these marketing gurus and self-proclaimed wondermen or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

girlie men think this.

Well I have wondered why on Earth anyone could come to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat conclusion; and I have determined and am under the opinion that they have ne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ver actually marketed a real business in their life; well except the marketing b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

usiness tapes, seminars and books that they peddle. Is word of mouth advertising

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

really fantasy land?

More than one marketing consultant has publicly stated th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s in his ignorance (opinion), but maybe they just do this because they want you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to believe in their marketing and advertising schemes and want you to purchase t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heir books. But indeed if their books were any good they would in fact tell you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

how to increase word of mouth in your business and then you might tell another f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iend to buy their books to learn how? Since they do not generally do this it is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

obvious we have two competing theories here.

Now then should you buy a marketin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g book from a gentleman who has only been able to write and sell books? Are you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in the business of selling books? Most likely not, as your business sells some o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

her product or service; therefore if you take advice from someone who has only b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

een able to market one thing in their life, which in no way pertains to your bus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iness then no wonder your business is struggling. We all know word of mouth is t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he best way to grow a business; do not listen to anyone who tells you other wise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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