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“That product will convert much better if you raise the price to $27. Also, I would drop the screenshot that illustrates how the price point will go up over time. I see what you’re goi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng for with that, but it will actually hurt your sales instead of encouraging your visitors to buy.”

Mike Filsaime and I were sitting in a pair of comfortable arm chairs in the hotel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lobby. We had been casually chatting for the past twenty minutes, and I had scratched out a full page of notes already.

Plus, I had a legal pad full of notes taken during the formal

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

presentations. And at least a couple of paragraphs had been quickly jotted down after the conversation with Gary Ambrose earlier that evening.

I was having a real problem keeping up w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th all the information coming at me from so many directions. It occurred to me that I would need to study my notes and reflect on some of the key points for a couple of weeks before ge

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tting an honest grip on all the knowledge I had absorbed during the two day seminar.

That’s when it really hit me. It landed square in my lap like a ton of bricks. “It” being the fact

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that I had almost let the opportunity to attend this conference pass me by. I’m not ashamed to say I felt a little week-kneed at that moment.

Just a few weeks earlier I had struggled

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with the idea of laying down $300 for the event, not to mention the travel expenses. I remember wondering if a two day seminar could really be worth all the money, and all the time sp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt on the road away from my computer desk.

I had never been to a marketing conference before. Were these things really any more than just a bunch of hype? Was I going to invest my har

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d earned money and precious time only to be disappointed or, worse yet, discover the whole affair was just one big upsell?

A good deal of thought, and plenty of encouragement from a d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ear friend of mine who was also planning on attending the event, finally led to my purchase of the two day pass and the making of my travel plans. I had arrived on the morning of the f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

irst session not sure exactly what to expect.

Sitting there in the hotel lobby with Mike Filsaime at the midway point of day two, I realized this investment had been without a doubt t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e best money I had ever spent on my web marketing ventures. “You know, I almost didn’t come to this thing”. I blurted out. “My god, that’s a scary thought.”

There was a brief pause in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the conversation. Then Mike let out the kind of big laugh that told me he understood exactly what I was trying to say.

Aside from getting to pick the brains of some of the big player

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s in this business, my weekend in Charlotte was also spent working out new joint venture concepts with many of the other marketers who, like me, had come to hear Mike, Gary, Craig, Joe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l, and Robert speak. Even in the cyber age, there is simply no substitute for the power of face to face networking. Some big things were set into motion that weekend over a few beers w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

th my friends, and across the dinner table after the evening sessions.

You simply can’t put a price tag on this type of educational opportunity, and the real chance to engage in power

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

networking with people of all experience levels. Offline events like the Focus 4 No Limits seminar are truly what this business is all about.

These sentiments are more than just talk

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. When I got home and finished a little make up work, I decided to apply just a couple of the things I had learned over the weekend to a campaign I was about to run. These two very sim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ple changes made me over $200 right away. I hadn’t been home for 48 hours, and already I was making more money as a direct result of what I saw and heard at my first offline conference

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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