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How strong are your business relationships? In today’s fast-paced society, the frenetic pace of work and life ensure that we won’t get very many chances to make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that good first impression. The following guidelines will allow you to maximize the trust that others’ place in you and make a good impression each and every tim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e.

1. Be Responsive

* Return all calls within 24 hrs (minimum)
The simple act of getting back to people that contact you via phone is a lost art. Most bus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iness people overlook how important it is to return all calls quickly. It displays respect for the message and for the person calling you, essentially sending th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e message, “Your call is as important as every other call I get, and I give it my prompt attention.”

* All emails within 24 hours
It is just as easy to ret

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

urn an email within 24 hours as it is a call. There really is no excuse (or no good excuse) for not getting back to people while they still remember that they co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntacted you!

* Listen twice as much as you talk
Contrary to popular opinion, listening is just as important as your ability to communicate ideas in the bus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

iness world. Most people emphasize the latter rather than the former, and as a result fail to build trust in their business relationships.

Leif’s quickie guide

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to better listening:

A. Frame messages quickly. Reflect back to the person to whom you are listening a condensed version of what you have discerned.

B. Attend

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to non-verbals: Match nods, body position, gestures. This increases their comfort level with you.

C. Attend more to how the person is articulating much more tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n what they are articulating.

II. Offer Value at Every Turn

* Pragmatic value is key
The value you offer, whether it be a service, a product, or a relatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nship, has to have utility for the person you are trying to build a relationship with.

* Always follow up
Always. If you spent a half hour discussing somet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing and don’t follow up, those thirty minutes were wasted. Follow up with a thank you, a note, an article of interest, whatever. But follow up.

* Be honest

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Honesty is a lost art in relationships. Everybody pays lip service to the idea that they value it, but few people actually seek out honest, unabashed feedback.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If you can provide it, you will instantly build integrity in your business relationships, because very few people do so.

III. Be An Object of Interest

* Use t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he language well
Learn how to speak well. Learn new words and increase your vocabulary on a weekly basis. Doing so tells other people that you are an educat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed individual, and value how you come across in interpersonal settings.

* Dress well
When in doubt, overdress. Dressing well is simple to do, no matter how

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

much you earn. Buy quality clothes, nice shoes, etc. Looking nice sends a message that you care about your physical appearance.

* Be contrary
Don’t be afr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aid to be contrary, even if it means throwing others off their high-horse every now and then. Being contrary and the ability to have an opposing viewpoint sends

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Unlike news stories, letters to the editor enable your nonprofit or foundation to state an opinion, offer an alternative viewpoint, heap praise, or move someone to action, in your own words. Here are 10 practical tips for writing a letter to the editor that gets published and read.

Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money. There are defiantly many ideas about marketing, but I have listed 7 great ways to help you get started. These are all intended to help drive up sales and therefore help make your business successful.

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