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So there you are at a social or business event. You are in line for appetizers (bet you can’t w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ait to get to those spicy wings) and you strike up a conversation with the person next to you in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

line. You introduce yourselves, shake hands, and quickly the question, “What do you do for a l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ving” is asked.” It’s the moment of truth!

Ordinarily one’s response is a generic, dull, unins

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pired, noun stating, “what you are” instead of “what you do.” It is as if one were to say, “I se

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l a commodity” or even worse, “I AM a commodity.” Once that commodity statement is finished, th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e response is typically a tepid “uh huh” accompanied with glazed-over eyes. That’s not the resp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nse you want is it?

If you want to attract business, your tactic should be to engage the person

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you are speaking with so you can impress them with the benefits of being your client. In order

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to impress, you have to describe your product or services in terms the listener can relate to an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d to make them understand what makes you stand out from your competition.

Imagine if a banker s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aid, “I help people maximize their ability to finance their business” or a florist saying, “I ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e brides feel so special on their wedding day” instead of “I’m a banker, “I’m a florist.” If

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you engage your listener the response you get is usually, “how do you do that?” It allows you t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

talk about your creativity, your passion for being of service, your level of quality, your comm

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

itment to making a difference in your clients’ lives. It allows you to tell a story that adds t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e very human emotions of pain, hope, trust, fear, and appreciation as well as resolution, commit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ment, and ultimately “happy endings.” Your listener can relate to that story, can imagine being

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in that situation, and will become emotionally attached to story’s people, situations, and outco

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mes. So create a story to describe, “what you do for a living.”

It was a dark and stormy night

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box!

A correspondent raises a very interesting question. Is there something inherently exploitative about selling a product or a service to individuals who are in a place of great need and few resources?

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?

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