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With all of the technology available today, why is personal networking still the key to being successful? While you can send tons of direct mail, e-mail instantly an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d advertise everywhere, the main reason most people do business with each other is that they know each other and have developed a successful business relationship th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at was built on rapport, responsibility and respect.

This type of relationship does not usually happen just by meeting once and exchanging business cards. It takes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

time to get to know what each person has to offer, and even more importantly, to learn what you can offer them. Many people forget that networking is a quid pro quo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arrangement. In order to get, you have to give.

It used to be surprising when a colleague would say that they don’t go to networking functions anymore because they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ever got anything out of it. Now I realize that most often, they did not give much either.

What can you “give” at a networking function? Use your imagination, and,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of course, your connections. You’ll be surprised how often you can help someone out just by listening to them, because they will usually tell you about a problem the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y are having.

Your resulting referral or suggestion may not get you business today, but the more often you can help someone solve a problem, the more often they thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nk of you and want to return the favor. People who are successful at networking actually enjoy giving to others, and they build invaluable contacts in the process.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

People who can connect other people are often perceived as powerful–and they are the ones who are willing to search through their personal contact list, pick up the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hone and make introductions, ask for help or offer help. Usually these “connectors” have a personal contact base that is diverse, plentiful and like-minded.

The bes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t way to build your base of contacts is to attend networking events and listen to those you meet. Ask them about their business and what are good clients or prospect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s for them. Take the time to think about what they are saying, and ask for a business card. Maybe even jot a note on the card about what they do and who you know tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t may be a good referral for them.

If you spend the next networking event finding out about other people and their business, you will teach yourself how to be a gre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at resource for others. Why go to all of this effort? Why work hard to give leads and referrals to others? Remember, successful networking is reciprocal. You will ge

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

more if you give more.

You can actually enjoy networking events when you get to know and like the people you meet. If you viewed the next networking mixer as a cha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nce to meet interesting people, make a new friend, visit with some old friends, learn something new, and maybe increase your income, wouldn’t you have good reasons t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o climb out of your personal comfort zone and attend?

Where can you go to meet business people and practice your networking skills? You have many opportunities at n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etworking functions sponsored by your local Chamber of Commerce, Lion’s Club, the Rotary, National Association of Women Business Owners (men are welcome too!) and o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther professional groups. Most organizations welcome visitors at every meeting, mixer or breakfast. It is not necessary to join every group to attend their functions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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