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Get Ready

The first step is to prepare yourself mentally. Make a conscious decision to remember all the names of the people you are about to meet.

Listen

When you’re about to be introduced to someone, listen c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

arefully and CONCENTRATE! How often does it go in one ear and out the other because we’re not really listening or our thoughts are elsewhere?

Repeat

If you miss it, ask them to repeat it. When you first hear someone

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s name, repeat it straight away, “Good to meet you John” and try to use it three times during your conversation, “So, tell me John …” and when you leave, “Thank-you, John, it was good to meet you ... If you realise you’ve forgot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en their name by the time you come to end the conversation – politely ask them again? This will help reinforce their name in your mind. If it’s an unusual name ask how it’s spelled.

Association

The easiest way to rememb

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r someone’s name is by association.

Do they remind you of anyone? A friend, relative, work colleague, actor or well-known person, living or dead?

Do they have the same first name as someone you know? Does their first name or s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rname create an image in your mind?

What type of person do they look like – a lawyer, an accountant, a typical …salesman, teacher … (what’s typical to you will be different from someone else, use your association)?

Does their na

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e link directly to an occupation in which case the image is easier to form – Baker, Gardner, Porter etc.

Create a picture

Now create an image with as many of the elements as possible – the person who they remind you of, a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

location, the image of their surname and the person you know with the same first name. Make it as visual, colourful, bizarre and as detailed as possible.

For example Michael White – reminds you of an accountant, visualise him wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h a massive ‘white’ calculator, pouring over a pile of papers and account books, surrounded by large, colourful numbers.

David Brooks reminds you of Woody Allen and has the same name as your Uncle David – visualise your Uncle Dav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d in ‘Manhattan’ dancing around in a ‘brook’ that meanders between the buildings.

Another obvious association is between someone’s name and a physical feature or trait. The shape of their face, a distinguishing part such as eye

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, ears, chin, nose, hair colour etc. Alan Blackburn has big black sideburns (does that translate?). So emphasis the image – see your friend Alan (also called Alan) with big black sideburns or a large 'allen' key with great big B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lack sideburns.

The first thing you think of is the strongest association – use this, it will make it easier to recall later.

Practice

This might sound like a very long-winded and lengthy approach but the brain is amazin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly fast, efficient and brilliant at recognising images. The more you practice, the faster you will get at making associations and the easier it will become. The brain works more effectively with images and the more bizarre they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re the more likely you are to recall the information.

Try not to link the image to their clothing or something they are wearing such as jewellery, especially if you are likely to meet them again. They are highly unlikely to be w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aring the same thing when/if you next meet them.

If you’re with a group of people for a whole day, linking to clothing can work while you get to know them better. It helps to keep recalling their names throughout the day and usi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g their name when in conversation with them.

OK, my examples may not do it for you but hopefully you get the idea.

If you get introduced to more than one person at a time, for instance in a group, take your time, scan each face

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd find the association. The more you do it the faster you’ll become and the easier the associations will be to find.

Review

Another important key to remembering names and faces is to review them regularly. When you’re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t a meeting or social event, you can briefly scan the faces in the room and recall the names. The more often you do this, the more likely you are to remember them. When you get home, recall their face. If you have their busines

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

card, recall their face linked to their card and if possible do the same the following day and a week later to get it into longer-term memory.

The more often you associate the face with the name, the more likely you are to remem

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er them the next time you meet them. You know how good it feels when someone actually remembers your name and people are always flattered when you do.

Use these ideas and with a little practice you need never forget a name again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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