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Networking is an art form practiced by many, mastered by few. Like anything, practice makes perfect. Owning my own compa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ny, I get to practice a lot.

My favorite networking example is from the movie, For Love of Money. There is a classic sc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ne where Michael J. Fox, who plays a hotel concierge, ducks into a helicopter owned by a man named Chuck. The helicopter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pilot says to Fox, "How do you know Chuck?" Fox says, "I don't know Chuck. But I know Eddie Shackner. Eddie knows Jerry

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

evine. Jerry knows George Spitzer. George knows Chuck." The pilot replies, "Small world." Really!

In its simplest form,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

networking is about building a strong web of relationships. Below are some essential tips for successful networking whe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her your goal is to build your business or simply to establish new professional relationships or friendships.

DO:

• Br

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng business cards wherever you go. They are the "currency of networking."

• Have a 30 second elevator speech and practi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e it. Does it sound interesting to you? If not, it won't be interesting to anyone else!

• Schedule time on your calenda

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r for ongoing networking. Attend association meetings, chamber meetings, business seminars, luncheon programs and other

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ppropriate networking venues. (See the business calendar in your local newspaper for other ideas.)

• Set a goal to meet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at least one new person at each networking meeting you attend. Remember, it's quality, not quantity that you are looking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for here.

• Ask for business cards. Be sure to note the date on the front and the time, location of where you met and a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ny other relevant information on the back.

• Follow-up new contacts within one week. Schedule a coffee/ lunch or send n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tes, e-mails, articles or other items periodically to maintain the connection.

DON'T:

• Sit with your buddies. You can

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

talk to them anytime!

• Arrive late. You don't want to be competing with the speaker or food service for attention!

•

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o all the talking. When you speak, you push people away, but when you listen, you draw them in to you.

• Be insincere.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If you are not interested in someone, politely move on.

• Collect a business card from every person. Collect cards only

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

from those you plan to follow-up with. It's quality not quantity that counts!

On a final note, remember that networking

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is not about what you get out of a relationship; it's about what you give. And, as the saying goes, the rest will follow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Career assessment provides a road map for college and high school students in charting their careers. The different skills set provides guidance on strengths and skills. It is a way to discover one's career niche.

Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?

A business mailing list is a collection of names and addresses used by a business organization or marketer to send promotional material to a targeted group of recipients. A targeted mailing list is a more cost-effective advertising strategy than the other tools of the trade. Directly contacting a specific group of people can help an advertiser skip the cost of sending the ad randomly to many people who might just ignore it.

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