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A study conducted a few years back indicated that most of the businesses tend to allot 99.4% on the marketing of their products and the remaining v

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ery small part on doing research. However, by increasing the amount spent on research by 2 to 3%, these businesses can get better results. In the f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st-developing world today, this has become more difficult for the business institutes because they have to face the severe competition for marketin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

their products. In these circumstances, it becomes necessary to rethink the outsourcing marketing and understand well the possible disadvantages o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

outsourcing marketing.

Most Big Companies Prefer In House Marketing

As of now, most of the mega corporations prefer the in-house marketing strat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

egy. They do not believe in outsourcing marketing. However, few companies have chosen the option of outsourcing marketing to promote their products

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

To understand whether you should opt for outsourcing marketing or not, you must consider all aspects of outsourcing marketing carefully. One may f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

el that putting more stress on the disadvantages of the outsourcing marketing is a kind of negative thinking; but as a preventive major, you need t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

consider the disadvantages also well in advance.

Three Major Disadvantages

There are three main disadvantages of outsourcing marketing. First, y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou are the best judge of what a customer requires from you and your product. Second is that feedback from the market comes to you through an interm

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

diary channel so you lose the controlling power. Third, every company has its own style of functioning. Therefore, you cannot expect that the compa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y that you are going to choose for outsourcing marketing will work according to your method.

Marketing research companies may perform the research

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in an unbiased way because it is a neutral third party, yet they lack the insight of your business that you or your employee might possess. No matt

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er how informed the professionals at the company that is providing outsourcing marketing are, they are not as efficient in providing outcome of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

market research and analysis as an employee of your company can be. There is no doubt that these companies are capable of contacting a large number

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of consumers, but do not forget that they are not always representing you exclusively. Although you get the marketing research report very quickly,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sometimes in this haste they may authorize an inexperienced person to write such reports.

Marketing Companies Take Advantage of Your Dependence

F

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

urthermore, when you start outsourcing marketing, you are broadcasting to the world your dependence on third-party organizations. The more your dep

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndence will increase, the more your marketing expenses increase because this third party will also start demanding more money. Another disadvantage

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of outsourcing marketing is that these third parties tend to resist when you try to apply some innovative idea or wish to provide specific training

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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