Digg It - Business

In the disaster field office there are three simple yet absolute rules to managing media relations. Businesses, celebrities, and even hospitals have created for themselves

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

foibles and catastrophes due to a basic lack in the ability to manage media relations and the press. These problems stem from the fact that most failed to understand tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the press serves the same people that they serve. Whether you are a corporation, a small business, a healthcare facility, or a movie star the press speaks at one time en

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

masse to your public. If you remember this simple fact it is then no great intellectual stretch to understand that by partnering with the press and the media you can com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

unicate vital information to your entire market simultaneously.

Rule Number One: Don’t get in front of the camera!

This may be obvious but if it is not your job to speak

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to the press do not get in front of the camera. Moreover ensure that your employees and staff do not get in front of the camera unless it is their job to interface with th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e media. Most media mishaps occur because the press is presented with multiple messages and good, honest reporters attempt to make some logical sense of these conflicti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g stories. Unfortunately no matter how good the reporter and how well meaning your staff when conflicting stories enter the press simultaneously nothing but bad can come

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of it for your organization.

Rule Number Two: Do not lie!

Now this is probably good advice in life in general, but if you lie to the press they will catch you and then

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hey will make it their mission in life to destroy your career because you have just done irreparable damage to theirs, you have damaged their credibility. The media succe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds because people trust them. If they violate that trust no matter how unintended or innocent the violation they lose the public trust. With this loss of credibility com

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es the loss of the ability to do their job. Therefore everything that you say must be absolutely true and absolutely consistent with what the reporter observes.

Rule Num

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er Three: Remember how the press keeps score!

The media does not keep score the same way that you do.

* They do not count dollars.

* They do not count lives saved.

* T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hey do not count how many movies they appear in. The press keeps score either in terms of minutes of face time on camera or inches of newsprint. In order for the press

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to score they must capture 1.5 seconds of you, approximately 15 words in print, and surround it with several minutes of themselves, at least 2 inches of newsprint.

If you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

know what message you wish to communicate to your market, their audience, and you must:

* Condense your message into a 1.5 second sound bite (fifty words for print).

* E

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nsure that message is absolutely true and consistent with what the reporter sees.

* Deliver that same message regardless of the question asked. Do these three things and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you will leave the reporter with only one choice, use your message or to not score today. Under those circumstances the media will use your message every time because t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hey keep score based on minutes of face time or inches of newsprint and to score they must surround your message with their voice or their prose.

Remember these lessons

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

from the disaster field office and your next media encounter will serve to bolster your relationship with the media and your position both with the press and the community

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/33119/diggit-Three-Simple-Rules-for-Media-Relations.html">Three Simple Rules for Media Relations</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/33119/diggit-Three-Simple-Rules-for-Media-Relations.html]Three Simple Rules for Media Relations[/url]

Computer consulting business owners need to latch on to the right clients in order to get their computer consulting business profitable. Make sure you are not running a charitable computer consulting business.

An efficient customer support system plays backbone to the successful functioning of any business. This goes for the small-scale unit as well as the large multinational bank, insurance company, or mail order firm with a large customer base numbering in the thousands or millions. Customer support means that your enquiries are attended to immediately no matter from which time zone you dial your enquiry.

Tags

Links

Digg It - Three Simple Rules for Media Relations

Related Articles: