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I'm fascinated by the growing list of organizations successfully using You Tube for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a new kind of PR. Heard of the tie up between Diet Coke and Mentos, the Sony Bravi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

phenomenon or the Will it Blend? craze? If not, look them up on You Tube, you'll

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ind these companies have secured millions of dollars worth of free publicity for th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

corporations behind them. Well, I say behind them, it usually starts by accident.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Someone posts something that is fun to watch, it just happens to have your brand in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it and if you’re lucky, it spreads.

It’s successful because the audience believes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t’s been made for their amusement, not for your publicity. And they believe this b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cause it’s true.

Engage Audiences on a New Level
This is the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

challenge for people in business, especially those of us in the communications ind

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stry, be they freelance copywriters and marketing consultants like me, to admen, me

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ia sales executives or pr consultants. It’s to get brands posted on You Tube using

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

enuinely entertaining, engaging and sincere approaches.

Everyone posting to You Tu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be is potentially an adman for your brand or business. The catch is, that in a worl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

growing in cynicism, if the audience finds out you intended to get your message on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

there, the message will fall flat: Bang. You’ve been found out. Get it right, you’r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on to a winner. Get it wrong, you could look a bit of a fool; but chances are, it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will go completely unnoticed. I can’t answer the question of what to do for you, th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re’s probably a million or more answers. But if you do decide to get your video ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

era out and get your brand on You Tube, do it with integrity, sincerity and quality

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Increased globalization and competition combined with an aging workforce have intensified the need for talented and engaged workers. Workforce reductions have slowed down the major battles for talent, but have increased the need for the talent to remain at a high level of performance. Many companies are trying to handle this dilemma by aggressively recruiting from the outside, hoping to land some bright stars who might take them boldly into the future. What is needed is a method that will develop the current workforce and keep the leadership pipeline full. Studies confirm that organizations that invest in leadership development programs and strategies have higher retention rates. The cost of replacing a leader is 29-46% of his or her salary. These costs could include recruitment, lost productivity and business plus many other hidden costs.

Many Internet business owners know that marketing is the key factor in determining the success or failure of their online business but choose to ignore this area or minimize the importance of it. One could assume that they just don’t really care, which begs the question: Why are they in business?

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