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As a Guerrilla Marketing Coach, I’m always looking for low-cost ways for my clients to get the word out about their business. There are dozens and do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

zens of ways to create buzz that will get the attention of those you want to reach. Consider trying out some of these easy, no-cost ways of generatin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g publicity for you and your business.

1. Donate your Products or Services

Each year, many private and charitable organizations host events to attr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

act contributions to support their cause. To raise money, they typically auction off products and services donated to them by local business owners.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Making a donation is a wonderful way to contribute to something you care about, while at the same time, highlighting you and your business.

2. Volu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

teer to Speak

Contact your local chamber of commerce and other community clubs, like the Rotary or Optimists, to volunteer as a speaker. These organ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

izations, and others like them, are always looking for speakers for their breakfast, lunch, and dinner meetings. Create a short, one- or two-page pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

posal, which includes five to seven speech titles along with a short summary of each and their approximate length. Include a professional biography t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o complete the package. If you’re asked to be a speaker, your name and company will be advertised in the organization’s newsletter and possibly throu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gh press or other news releases throughout the community. It’s great free publicity.

3. Offer a Complimentary Consultation or Product Sample.

It’s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

said that the best publicity is that which comes by way of referral or word-of-mouth. If people enjoy what you offer, they’ll tell others about you.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

People like to do business with people they know, like and trust. One way to begin cultivating that sentiment is by offering complimentary consultat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ions or product samples. Don’t give away the whole store, but give people a taste of what it’s like to do business with you. While not everyone will

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

jump at the opportunity, it’s one of the most effective and fastest ways to create buzz around your business.

4. Market Through Voice Mail

Use you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r telephone voice mail to advertise your business. Mention upcoming seminars or workshops, how to access your latest free reports, or the upcoming re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ease of your latest book. Keep the message short, friendly, high energy and compelling. This is a great way to publicize your business – for free.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Make sure to refresh your message frequently so it reflects your latest and greatest business news.

5. Teach a Class

Offer to teach a class, free o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r fee, through your local community education program. If your class is accepted, it will be published in the course catalog, usually along with a sh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ort biography. This course catalog is then distributed throughout your community, which can translate into free publicity to tens of thousands of hou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

seholds. Not only are you gaining credibility by offering a course, but also you’re generating a great deal of visibility – and all at no cost to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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