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The difference between Spin, PR, and Viral Marketing.

Spin is when you lie to promote a good image.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

PR is what you have to do to get you out of the crap left by your lies!

And Viral Marketing is th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bad or good things people say about you, all depending on your Spin and/or PR.

There couldn’t be a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Ministe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, The Right Honourable Anthony Blair, Our Tone to his friends.

Putting my political bias to one sid

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, Mr Blair seems to have really believed that the public are fools.

He used spin to enhance his im

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge with the public, but to him image was the priority over substance.

There is no point in enumerat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing the many examples of Downing Street spin, they are already well documented.

But image over cont

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt is no way to engage and build on the trust of a not so gullible public.

Remember that any promis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es you make, every word you utter can, and often does come back to haunt you.

And to try to cover h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lf-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision ap

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pear correct is a guaranteed recipe for disaster.

No matter what the size of your company, a one-ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

business or the British or US Government PLC, your word is, or should be your bond.

There is no fi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ner way to build a business than to have a well-earned and respected image, honestly won and diligen

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ly built on.

A good reputation, enhanced by PR and voluntarily passed on to others by Viral Marketi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng is worth more than any amount of paid for Advertising or Spin.

Mr Al Fayed, who bought the illus

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rious Harrods store in London, also discovered that a good name must be earned not bought.

Money ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n’t buy a good name, or the prestige, which goes with it.

And empty words and rhetoric will not mai

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tain it.

PR, Public Relations, is just that, building a relationship with the people you come into

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

contact with.

And Spin is what a car often does when it runs out of control, just before it crashes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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