Digg It - Business

1. Web, web, web -
The first thing most journalists do when they are looking for experts to interview is search

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the internet. The bigger the footprints you leave on the web, the more chance there is for a journalist to track you d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

own. If your business does not have a website you are making it harder for the media (and your clients) to find you.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Write a book -
The second thing most journalists do is to find out who’s written a book on whatever subject the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y’re covering. Writing a book automatically makes you an expert in your field.

3. Write letters to the editor -

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Comment on a current issue and your letter may be printed on the letters page, instantly raising your profile considera

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bly.

4. Approach the journalists directly -
Journalism is a notoriously undervalued profession and not one wher

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

there’s a lot of feedback. Contact anyone who’s written a piece you admire and let them know. Establish a relationsh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ip.

5. Invite journalists along to your public speaking gigs -
Then they get to see you in action.

6. Offer y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur services freely -
Media professionals get offered a lot of free stuff, so they can be blas? about it. Still,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a person who’s successfully used your services is much more likely to become an advocate for it. So offer your service

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s or products freely to journalists and you may be paid in publicity. Remember that there are no guarantees and this i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not a bribe.

7. Offer case studies -
Do you have a client for whom your product or service has made a noticeab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le difference in their life? Are they happy to speak publicly about your business? If so, their local paper may be in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erested in featuring you both.

8. Offer a prize for a competition -
Many publications are happy to mention your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

business if you donate a competition prize – and then again when they’re announcing who’s won. The value of this sort

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of free publicity will far outweigh what it costs you to donate a prize.

9. Be topical… -
Link what you do to s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

omething that’s happening currently or is coming up soon.

10. …And timely -
Most monthly publications plan issu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s 3-6 months in advance, so for example if you want to be featured in the January issue you will need to submit informa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion by the preceding September. Topical TV and radio shows have a much shorter lead-in time so ask if you’re not sure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/33175/diggit-Top-10-Ways-To-Attract-Publicity-For-Your-Business.html">Top 10 Ways To Attract Publicity For Your Business</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/33175/diggit-Top-10-Ways-To-Attract-Publicity-For-Your-Business.html]Top 10 Ways To Attract Publicity For Your Business[/url]

I understand that you are motivated to accomplish tasks set by others within an educational structure. You would like some guidance to motivate yourself, when being your own boss and creating from within yourself.

Bottom-line, ethics is about people and trust. Consequently, we should be sharpening our people skills as opposed to avoiding it.

As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a list of prospects and wonder why so few people (or zero people) purchased their product or service. Or, they will place one ad in a trade publication and wonder why they received few or zero sales. The way to solve this problem is as follows...

Tags

Links

Digg It - Top 10 Ways To Attract Publicity For Your Business

Related Articles: