Digg It - Business

Issue a Press Release – An oldie, but goodie. The trick is to make sure your press release is a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

newsworthy event. For example, starting a new newsletter is not necessarily a newsworthy event (

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

but it might in certain niche markets for smaller publications). Issuing a press release about a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

large donation you are giving, complete with relevant background story might be newsworthy. It a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll depends on your target audience and the publication(s). Editors pick up press releases if the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

think there is news for their readers. They do not care about you or your company. Your press r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

elease must be framed that way. “What’s in it for me” is very relevant here.

Create a Newsworth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y Event – Here’s an idea that a local stereo and electronics store did that would qualify for a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ewsworthy press release:

They arranged a “superstition obstacle course” on Friday the 13th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in their parking lot, complete with ladders to walk under, a roaming black cat, mirrors to brea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, umbrellas to open indoors, etc.

They called all the local radio stations and invited th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eir morning personalities to come down and take the obstacle course challenge.

One radio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

station took them up on their offer, and broadcast live from the event.

The result was th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t tons of people came down to their store to watch and take part. And of course pick up some gea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r or supplies while they were there. And that, of course, not only provided a boost in sales for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that day, it brought in new customers and generated lots of “word of mouth” advertising for them

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Any business can do something like this; I don’t care if you’re a conservative lawyer or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

accountant. The key is to find a theme and run with it. There’s no reason why a jeweler or rest

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

urant couldn’t do something like that for Valentine’s Day. Or a local Irish pub could do for St.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Patrick’s Day. Or any retail outlet for Christmas. The list goes on and on.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/33243/diggit-Free-Advertising-With-Publicity--Part-II.html">Free Advertising With Publicity - Part II</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/33243/diggit-Free-Advertising-With-Publicity--Part-II.html]Free Advertising With Publicity - Part II[/url]

Virtual Assistants add great value to the success of other enterprises. Learn who they are, what they do, how they can help and where to find one!

As business owners, we often focus on the tasks in our business that we enjoy doing the most and put off those things that we like the least. Often the things we are qualified to do but don't enjoy as much are put off due to fear. When we deal with the fear head on, set due dates and subcontract the stuff we really struggle with or extremely dislike, we'll have less stress in our lives.

One of the most uncomfortable actions in business is the termination of an employee. When an employee is terminated, there is pain for each party involved. Many people postpone the inevitable termination and this only increases the pain and frustration. Your strategic thinking business coach has some tips on how to terminate someone properly so both parties get through the process.

Tags

Links

Digg It - Free Advertising With Publicity - Part II

Related Articles: