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Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

anagement aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Many businesses always have been and always will be in a highly visible position to the general public and the media. For example, the bui

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ding and construction industry is important to the economy, as well as the overall health, safety & welfare of the public. The media are very interested in the building and construction industry because of the potential “high interest” stories it can generate, both positive and negative. To succeed in today’s business world, all businesses must le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arn to manage rapid change and crises and work diligently to develop strong public relations and crisis management plans.

A general public relations program is important to your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special events to increase company & industry visibilit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y; monitor governmental organizations; to communicate the state-of-the-industry to the public, including views on legislation, regulations, economic conditions, and other factors and events impacting your business; and to communicate with past and existing clients. A crisis management plan, including public relations aspects, is absolutely essenti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l to maintain a company’s credibility and positive image in the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, the general public and the media need to feel that you are well organized and have the ability to handle a crisis in a very professional manner. Crises do not afford the luxur

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y of time to pause and think thoroughly through the specific problem. Therefore, there is a need to be prepared for every type of emergency most likely to happen.I believe that many crises in business, just as in our daily lives, are often foreseeable. These crises can be managed and can provide unprecedented opportunities for positive public rela

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tions. A majority of businesses are reluctant to prepare for adversity because they do not want to admit that their business organization could ever be guilty of poor performance or mistakes.

A company which does not prepare for the possibility that some plan may not work or that conditions of business may change quickly - including changes beyon

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

their control - will soon find itself unable to deal with a crisis and therefore will suffer severe negative effects on the business and its image to the public and its clients.

The most critical time for your business, when it comes to public relations, is when a catastrophe, scandal, or some other negative event occurs which involves your busi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ness or industry sector at large. Things can and do go wrong in the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the potential damage from the crises may be minimized. Contingency planning for crises is not only a good management practice in any organization but, in my view, it is a m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

andatory practice for any business.

Many businesses today have high risk, high visibility, high impact on the public and our everyday lives, and high exposure to potential crises. Because of these characteristics, the potential damage from a crisis can be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ntled employee; and a victim of a tragedy at a building site have the potential of doing inestimable damage to your business or industry by their remarks to the media. Yet there are countless times when a company representative is thrust into the spotlight as an official “spokesperson” with little or no training in dealing with the media, especial

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly in a crisis situation. In fact, when it comes to dealing with the media, most people would rather “be excused” from the task, because they are ill-prepared psychologically and professionally to deal with the media. In today’s world, you must become prepared psychologically and professionally.

Conducting public relations activities without a pl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an would be the same as someone trying to build a quality building project without plans and specifications or a business trying to manage the growth of their business without any plans. Conducting crisis communications and public relations during emergencies without a plan and training could be about the same as committing suicide or at least “sh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oting yourself in the foot,” because of the potential damage that could result to your company’s image, business, employees, management, etc. and to the image and impact on your industry.

If you don’t believe the potential damage that can result from what I have written above, think about the effect of poor public relations efforts during the TMI

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or during the last major building site accident and the impact of the negative image on the companies and their industries. Or think about the effect of good public relations efforts during the Tylenol incident; during the odometer rollback incident at Chrysler; or during the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

last successful rescue at a construction site accident and the impact of the positive image on these companies and their industries.

It is time to truly recognize the importance of public relations and crisis management and their potential impact on your business. It is also time to do something about it! There is no better place to start than wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hin your own organization and industry and professional associations by developing public relations plans, that include crisis management plans, and by training key employees on how to deal with the media. With the risks as high as they are in your business, don’t leave public relations and crisis management to chance or to a “seat of the pants” a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pproach. Make a commitment and start planning for your future public relations and crisis management efforts today. The futures of your company and to your industry are at risk. With a strong commitment to good public relations and crisis management planning, the results can be tremendous. Without a strong commitment, the results can be disastrous

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With increased globalization and cosmopolitan approaches to life, the job hunting process is also undergoing changes. People are increasingly looking for jobs outside the borders or their countries, in various fields regardless of their education, and in a more competitive world then ever.

Who isn’t tired of writing out checks by hand? Sure it’s economical and practical for the average “Joe small business owner,” but who has that kind of time when running a small business or other operation? Imagine saving infinite time and money with printable checks. It is a grand idea, and no longer accessible to only large corporations. Mass check production has finally come toe the masses and its calling card is VersaCheck.

During the last few years, the global marketplace on the Internet has definitely evolved. You need to go beyond quantity to draw targeted traffic. Effective marketing isn't about funneling masses of indiscriminate traffic to read your website. To become successful on the Internet, you need to select a specific market and advertise only to those potential clients who might be interested in what you are presenting.

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