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Digg It - How to Write a Great Press Release and Increase Press Release Distribution
Every online business should have a marketing and advertising plan. While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online busi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can't bu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
; in essence, it's free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential c
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
stomers.
Many business owners might respond, "But I've written press releases and haven't received a single response." If that's the case, the lack of response is most likely either due to e
Many business owners might respond, "But I've written press releases and haven't received a single response." If that's the case, the lack of response is most likely either due to e
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ther a poorly written press release or poor press release distribution.
Although virtually anyone can string words together, writing a press release that will grab and hold the attention of
Although virtually anyone can string words together, writing a press release that will grab and hold the attention of
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he media is an art. Many press release services also offer press release writing services; in most cases, it's worth the money to leave it to the professionals. If you do want to write your o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
wn press release, though, here are some tips:
1. At the top of the release, include a contact person's name, phone number, and email address, as well as the URL of your website. It's imperat
1. At the top of the release, include a contact person's name, phone number, and email address, as well as the URL of your website. It's imperat
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ve that whomever is listed will be available to speak to the media. In other words, don't decide to distribute your press release and then head off on vacation.
2. Make the topic timely. Unl
2. Make the topic timely. Unl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ss yours is a Fortune 1000 company, simply announcing that your product exists will draw only a yawn from the media. Find a hook. Your hook could be an upcoming holiday, for example. Better y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t, find a way to piggyback your product or service onto something that's currently making news. Reporters are always looking for new angles for their follow-up stories.
3. Don't forget the F
3. Don't forget the F
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ve Ws. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don't find the information there, they won't read any further.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
4. Incorporate quotes from an "expert." The expert could be you, the CEO of your company, or someone with whom you collaborate. The bottom line is that he or she should be able to authoritati
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ely speak about the topic of the release, and should be available to the media for interviews.
5. Keep it short. A press release is a teaser to get the media interested in your company. Say
5. Keep it short. A press release is a teaser to get the media interested in your company. Say
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hat you need to say in 400-500 words. If reporters want more information, they'll contact you.
6. A picture is worth 1,000 words. If you're promoting a product, have high-resolution (300 dpi
6. A picture is worth 1,000 words. If you're promoting a product, have high-resolution (300 dpi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.
When it comes
When it comes
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically c
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
over your market or industry. Consider a press release distribution service that offers online print distribution, fax distribution, and audio distribution.
Keep in mind that press release d
Keep in mind that press release d
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
stribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sponses, and continue to receive a trickle of responses for months to come.
Lastly, press release writing and press release distribution should be a cornerstone of your marketing and adverti
Lastly, press release writing and press release distribution should be a cornerstone of your marketing and adverti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ing efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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