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Public relations is very important for restaurants and latel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y in Fall of 2006 we have seen many of eating establishments

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

take some heavy hits due to citizens in an uproar that rest

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

urants do not tell us what is in the ingredients of the food

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on the menus. In New York they tried to pass a law that wou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d make it mandatory for all food to have also listed what wa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s in it. Of course some restaurants have secret ingredients

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and this was problematic.

Another recent development was th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

idea that Transfat would not be allowed to be sold in resta

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

urants, but restaurant owners proclaim; If we do that and ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e out all dishes with transfat then the food will taste horr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ible and no one will buy it, we may as well close our doors

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

now if this legislation goes into affect.

Of course many co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sumers, believe that at least some of the obesity problems i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n the US come from the bad foods we eat and they want restau

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ants to toe the line. Sounds like it might be a good time fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r Restaurants and restaurant associations to get busy with a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

robust public relations program that will explain to everyo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e the truth about food and the need to exercise and take res

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ponsibility for their own actions. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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According to their annual report available on their website, in the last fiscal year-ending, SBC spent over two-and-a-half billion dollars on advertising. Verizon's annual report shows just over two billion. Sprint, nearly a billion. AT&T (who had stripped back their advertising budget) just under half a billion.

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