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If you own a health care or health equipment rental business the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re are some very neat community based public relations projects

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you can be involved with which will cost you little or no money.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Many small and medium sized businesses do not realize all the th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ings they can do to generate the goodwill and Public Relations t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ey need. However if one is creative they maybe shocked as to how

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

well they can do in the local community if they put their minds

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to it and think outside the box.

Let me give you an example of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a project that we did in the early 90s with a group of citizens

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to promote handicap access ramps. We rounded up some community l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aders and we took them to business districts and asked them to g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et around the town and navigate while in wheel chairs. The wheel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

chairs were rentals and donated for the day by the Health Care

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

quipment Company who ended up having their company name mentione

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d with three front-page articles in the three-newspapers the nex

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

day.

When we asked to borrow the wheelchairs we did not even c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onsider the Public Relations value to that company. But when eac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h of the various newspaper reporters asked us where did we get a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l the wheel chairs and so we told them and therefore their name

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

got mentioned in all. Perhaps you will consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The rates of international mergers and acquisitions continue to increase yet the success rates do not. Intercultural synergy is now being acknowledged as one of the reasons behind the failure rate.

There are four components to every web business. Until you understand them, you’ll never be able to make any money online. Once you understand them, they need be put into practice, if you wish to be successful. The four strategic components that make up every web business are:
• PRODUCT
• TECHNOLOGY
• TRAFFIC
• CONVERSION

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