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Digg It - Case Study; Public Relations for Oil Change Companies
Public Relations is a lot about creativity and notability. Yet many i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ndustries have a tough time figuring out ways to promote and position
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
their companies thru smart public relations programs. Let me tell yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
u about a case study I worked on with an Independent Oil Change Chain
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
.
They had contracted with me to do some co-branding with out mobile
They had contracted with me to do some co-branding with out mobile
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oil change company and wanted us to go out and do some fleet busines
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s that they could not due because they were stuck in a location witho
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ut mobile equipment. We split the contract monies and everyone won an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d then we got to talking about public relations.
They had always adm
They had always adm
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ired our ability to stay in the news and maintain our position as a c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ommunity based friendly business. We thanked them for the compliment
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and they asked they wished they could do the same thing, but did not
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
have the opportunities that we did. I politely disagreed and we got t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o talking about what they could do.
I assisted them in creating a pl
I assisted them in creating a pl
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
an to accept oil from Do-It-Yourselfers who changed their own oil and
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
discard it in an environmentally friendly way. The program over a si
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
x month period nearly doubled their customer base, because it was the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n learned that even the DIY crowd did not really wish to change their
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
own oil or transport the used oil to them. Instead they brought thei
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r cars into their business for oil changes. Consider all this in 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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