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The easiest way to gain free publicity for your business is to send out a news release. Although it seems hard to believe, the news media are waiting for you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r information. It's been estimated that 80 per cent of news stories originated from a press release.

Don't stop at one news release. You should send out a s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

teady stream of news releases about your business. Of course, not all the releases you send out will get the media's attention. However, if just one release

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s picked up, you will get thousands of dollars of publicity, for free.

Here's a step by step process to develop a media campaign:

=> 1. Create a basic rele

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ase template

The first step in getting into the swing of creating regular news releases is to create a couple of template files. I have two, one for elect

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onic releases, and another for print releases.

Creating basic templates ensures that you can write your releases quickly. You can find templates for news r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eleases online, at sites like PRWeb.

=> 2. Create a schedule to send out releases

Send out a news release at least once a month -- if you can, send out one

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a week.

Create a schedule to send out your news releases, and mark the schedule on your calendar. If necessary, hire a writer to write the releases for you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

News releases help you to tap into that vast unexploited market out there, of those people who have never heard of you and your business.

=> 3. Send rele

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ases to everyone who uses your services, not just to the media

In addition to sending out your press releases to the media, you should also send them to all

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your customers. It's a heads-up for everyone you deal with about what's happening in your business. Your current and inactive customers will be encouraged to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

send more business your way.

=> 4. Put each release onto the Media page of your Web site

Adding news releases to your site increases your site's ranking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in the Web search engines, and makes it more likely that your clients will be able to find you.

News releases are a basic marketing technique. They help yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r business to grow with little effort. Write a news release a month, and watch your business take off.

=> 5. Keep on the lookout for "news" for your relea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ses

As you work with clients, read newspapers and magazines, and as you go through your day, stay alert for material you can use.

For example, if you've j

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st signed a new client, write a news release about it. Not only is this good advertising for your business, it's also great (free) advertising for your new

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

client.

Please don't forget that you're not restricted to news about your business, or local businesses. If you think something is newsworthy, it's news.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You can also package tips as news releases. For example, think of the all UCE (Unsolicited Commercial Email) which is cluttering the Inboxes of business

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eople everywhere. How do you deal with spam? How do your friends deal with it? How do your clients deal with it? Write a roundup news release: "The Top Ten

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Ways to Deal with Spam" and send it out.

Remember: it just takes one news release to blast your business to instant success. Send out a news release today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Orange country named after the citrus fruit (California is an orange producing state) is one of the 58 counties in Southern California, located along Metro Los Angeles/Long Beach. Notice the coverage of security and protection agencies around such areas as Orange, Los Angeles, San Diego, Riverside, and San Bernardino.

The aim of fair trade is clear - to get better deals for Third World farmers. But is Fairtrade really as fair as it sounds?

Learn the simple basics of good written communication... regardless of the medium.

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