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If you are a public relations professional you know that created a website for your busines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s is easy. Drawing visitors to your site to generate PR leads is the difficult part.

Perha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s you are choosing the wrong keywords to focus on. "PR" and "public relations" are both sea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rched for on the internet almost 30,000 per month. It would be great if your public relatio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s company website ranked well for these keywords. But the bottom line is that there is just

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

too much competing businesses vying to rank well on these searches that it’s virtually imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ssible for any one site to rank well.

What you need to do for your public relations compan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y website to rank well and generate more PR sales leads is to choose more specific keywords

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

That is, keywords that, more specifically, describe the services that you offer.

I've cre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ated a short list of good PR keywords that get a good number of searches but, relatively, d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n't have as much competition for search engine positioning, making it easier to generate mo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e PR leads. These are just examples but you should choose keywords that specifically descri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be what you specialize in.

Chicago public relations
Dallas business pu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

licist

Business media marketing

Doing radio interviews

Press

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

release writing

Free business publicity

Professional PR companies

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Manipulating the media

Newspaper publicity campaign

Getting media a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ttention
Notice how my first two sets of keywords included cities? This

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s good to do as you would capture PR sales leads from people doing local searches. Include

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the city that your firm is in, be it New York, Toronto, Miami, Boston, Philadelphia, Los An

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eles, Seattle, Vancouver, Montreal, Phoenix, or whichever city your firm may be situated in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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