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A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the edi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tors of all newspapers which you identified for this purpose, send it to the local TV network, the national and international TV channels, depending on it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s importance and your marketing strategy.

Most of the times, official press releases are short and power packed with the news and details about the produ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct or service, in order to get the attention of the public to it. A press release acts like a launching pad for any marketing strategy; once the product

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is launched in the knowledge of the public at large, the marketing campaign can formulate ways and means to complement and build upon the official press r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eleases to keep the image of the product fresh in the minds of the public.

An effective press release usually has a definite structure. Its body contains

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the information in a given pattern; so as to ensure that the news is presented in such a way as to create the greatest impact on the mind of the person w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hop reads it. The best format will have a two-line title, normally a very catchy one, describing briefly an event or an important aspect of the product or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

service. In newspapers this could even get to be headlines on the first page.

This is followed by one paragraph which gives a summary, or a synopsis of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat the press release intends to say. This paragraph will be able to tell the whole story for those who will not have the time to read or listen to the wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ole story.

Next, you will have the lead sentence - which is actually a paragraph - whose main aim is to grab the interest of the reader or listener. For

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

this purpose, this is one of the most crucial components of the official press releases. The catchier the starting phrase or paragraph, the more effectiv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e will be your campaign.

The body of the press release should carry enough information about the product as to whet the public's appetite to know more, t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o see more, to have more. It should showcase its advantages, its qualities, its use and its edge over the competition.

The whole things may be wrapped up

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in the last paragraph, summarizing the best features of the product or services soothe readers carry this last picture in their minds long after they sto

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pped reading the press release or listening to it.

Most of the times, the first indication of success will be the generation of enquiries from the public

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

about your product or service. The more enquiries, the more interest is generated. Gauging from the results of the first press release, you need to plan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and design your marketing strategy to take your campaign to full success. Tough this sounds easy; a marketing campaign is a very challenging task. Since t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he press release is almost always the first step in this direction, it has to be done well, since this will become the launching pad of the whole campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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