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Press releases should target either general interest or special interest media. Your targets should include print, broadcast, and internet media. General interest media includes your local newspaper,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Time magazine, and some of your local radio and television stations.

Special Interest media includes trade publications and broadcast media that focuses on some niche area of interest. The important

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thing to remember as you pursue this avenue, is that your press release must be newsworthy, ie..., news, if it is going to be published and generate the traffic to your website that you are seeking. Yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u should also recognize that what's news to one organization isn't necessarily news to another.

Your local newspaper, the Little Ville Beacon, may think your having a website on the internet is big ne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. After all, nobody at the paper has browsed the internet themselves yet and they don't know anyone else who has a website. So by all means send a press release to the home town newspaper.

Time mag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

azine, on the other hand may not be so impressed. They may not have actually browsed the web, but someone met somebody sometime at a cocktail party in Manhattan who did. So its not news. Yet if you ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve the right kind of site you might get into Time. How? Well, if it's a special interest site it might correspond to a special interest section of the publication or be involved in a special event o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the time.

For example, the periodical has a section that covers politics and your website is the be all of all times on politics. Or you might get lucky and send them your PR Release on your model r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ailroading website just as they are putting together a special report on how model railroading is taking the nation by storm. Of course, you will not know that, but if you send enough PR releases ou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t you just might get lucky.

You could get on the radio. Does one of your local stations have a talk show that covers computers? Perhaps there's a local talk show that's about crafts and hobbies. Your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

website on clothing and handbags might be an appropriate subject to talk about when you call into the show. Hey, you're doing a public service here. Don't be shy.

Special interest media would include Mo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

del Railroading Magazine, Net Guide, Computer World, and a variety of programs on public television and radio. The closer the fit of what your website covers and what this particular media covers th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e more likely you will get coverage.

If a particular media is a super fit for your site, like if there were a publication called clothing and handbags on the Web, you should probably make a special eff

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ort and maybe tailor your release to meet their specific needs. You might even call the editor for the department you are targeting to reinforce your message.

Writing the press release should not be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oo difficult. Keep it brief. About two pages double spaced is about right. Always include some direct quotations as if you were being interviewed.

For example, "Mr. Page stated that his Google Intern

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et Search Engine is the greatest thing since sliced bread." With some good direct quotes, the reporter can write the story as if he actually bothered to interview you.

Since reporters are very busy p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eople, this extra touch will be very appreciated and your website is more likely to get some press coverage. A well written press release can be used verbatim by some trade publications. The trade p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

blications that have no paid subscribers and a lot of advertisers often don't have a lot of reporters hanging around looking for something to do. The editor just might pop your entire release, unedite

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d (He's busy too.), right into the Industry News Column.

Copyright 2006

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A collection agency will sometimes collect debts for businesses or lenders and in other situations, they purchase unpaid debts so that the debt can be collected and the money then goes to the collection agency.

Interviews are the moment of truth when you find out if you have got a job, - or not! You’ll know yourself after an interview. No one needs to tell you that answer! However, it’s a nerve racking time waiting.

Most people think customer service is more important in brick and mortar stores than online entrepreneurial efforts, but the truth is ethics and customer care are very important in online business.

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Digg It - Know When to Send in Your Press Release

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