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PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

usiness; if you have any doubt — read on...

The Wall Street Journal is the world’s most-esteemed and widely read business publication. With about tw

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

million readers, what could be better than getting your company on its front page? Before you answer, consider this:

Yahoo!® News has almost 25 mil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lion subscribers; Google™ News has more than seven million subscribers; 33 million Americans use search engines every day; and Google™ estimates it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

receives more than 10 billion business searches per year.

At staggering heights now, the popularity of search engines keeps climbing. News aggregator

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

site MSN® Newsbot, now in Beta, figures to capture a hefty audience, despite its late entry. To filter the massive information output of business blo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s, new types of engines are popping up all over. Google™ Blog Search, only in Beta, already pulls enormous traffic. Ice Rocket™, Technorati™, Feedst

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er™, and Blogdigger™ are other blog-centric engines delivering information to news-hungry audiences.

Even journalists have become search engine junki

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s: a whopping 98 percent look at search engines daily, scouring them for article research, new sources, blog postings and press releases.

Conclusion:

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your PR message will rarely and barely be heard unless you optimize it for the search engines. Here is how:

Find an SEO partner to help you analyze

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

otential keywords and key phrases. Selecting the right ones for your Web site content and press releases will make or break you when your audience is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

searching; Write press releases fully optimized for search engines. Since this requires a completely different style from that used for print media

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

professional copywriting assistance may be helpful; As you and your SEO partner develop a linking strategy for your Web site, make sure it includes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

measures that drive traffic to your PR pages; Build an article bank for your Web site. Besides providing customers with useful information abou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your company and industry, article postings give your site the fresh content that search engines crave; and Speaking of fresh content, consider laun

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ching a blog. Blogs have the power to reshape attitudes like no other news medium can. Microsoft and GM are two well-known examples of how blogging tu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ned around very negative customer perception. Search engines reward blogs because of their frequent content updates; connecting a blog to your main si

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

te will lift its rankings.

Even small companies can attract a wide audience by orienting their PR to search engines. Thomas Mahon, a struggling but p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ssionate Savile Road tailor, grew his business to unheard of levels with a blog, The English Cut, and by cultivating on-line news sources. Companies n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o longer need huge PR budgets and cozy relationships with newspaper editors to get noticed. All it takes is an appealing, honest story and expert SEO

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Out of everything I do I get the most enjoyment from speaking and teaching. Maybe it’s the old stand up comedian in me, but nothing feeds my addiction like standing in front of a room of entrepreneurs talking about the ups and downs, the ins and outs, the do's and don'ts of business.

It's true. Failure to plan is planning to fail. When I’m talking with business owners and marketing people I’m often asked,

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