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Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ront of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as author

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

– to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations uti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

de our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ut, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iticism in advance. We called this a “Public and Peer Review” of our book.

Before posting the first eight chapters of the electronic version of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

his book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P.M for Open Review. In the email

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ublished, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the em

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

il notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ow offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nt out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, af

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Getting more clients starts with getting your foot in the door. Before anyone is going to do business with you, they must first understand why you are in business in the first place. While this may seem obvious to you, each new person you meet needs to hear your story in a way that will make them want to be a part of it. A great one-liner makes you stand out from the crowd and can turn casual conversations into the beginnings of great business deals.

I believe there are two things that will make a small business successful, but there are 3 things that need to be done in business. And as an online business owner, I know it's often easier to do the one thing that doesn't have to be done and unconsciously avoid the two things that make businesses successful.

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