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Media evaluation is a term that many people aren’t familiar with but is a field that is incredibly important to c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ompanies who take public perceptions of their company seriously. Media Evaluation can help companies in their PR

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

planning, setting and monitoring objectives, in allocating resources and in reporting on the effectiveness of PR

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ampaigns. This article explains in more detail how it can help deliver real business benefits to companies and ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w it can be the difference between success and failure.

Why evaluation is essential for a pro-active or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

anisation

Simply put, knowledge is power and media evaluation helps you plan, set and monitor objective

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s as well as demonstrating the value and effectiveness of PR campaigns. This also aids communicators in securing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

future budgets as they can measure success more clearly, and compete for funds with other marcomms colleagues.

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nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

trong> So what can Media evaluation tell your company?

Media evaluation gives you a complete breakdown

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of key factors that govern success in this area. It tells you what your strengths are and highlights weaknesses.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t shows how effectively you are conveying your business message and helps you remain competitive by showing you h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ow you performed compared to your competition. This inevitably allows you to move forward as a business and impro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve for the future.

What type of things can Media evaluation measure?

The effectiveness of med

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a is measured using volume and favourability along with overall profile and performance which highlight the good

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and bad areas. Message delivery and effectiveness is also taken into account as well as audience targeting and im

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

act on specific groups.

More specific areas that are taken into account include journalist and key publication t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

racking, impact of campaigns nationally and regionally, geographical breakdown and event analysis.

Concl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

usion

This article reinforces how media evaluation is an important tool for any company that invests in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

PR and marketing campaigns. It’s an indispensable service that will deliver actionable findings which will assist

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

communication professionals to develop strategies to improve the perception and reputation of their organisation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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