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When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business ti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tle, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was jus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t in it's infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Mark Nash author of four books including his latest 1001 Tips for Bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing and Selling a Home and a columnist for RealtyTimes.com shares how he went from complete publicity novice to a guest on CBS The Early Show and CNN's Open House.

-The press relea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

se is dead. Write short articles (300-600 words) about your specialty and email to editors and producers. Include a short bio at the end. Position yourself as a source for articles

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and shows. Many of my articles are used to trigger story ideas by editors and producers. Usually when I'm quoted, it includes a tag my for book title.

-Don't follow up after sendin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an article. Contrary to what you think about follow-up being professional, many journalists hate it. It's a bother to them, they'll call or email when they want you. And that could

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be up to a year later!

-Bacon's Media in Chicago publishes resource books with media contacts annually. They're broken down into four categories; newspapers, magazines, television

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and radio. They run about $200 each, but they point you to the right person to send an article. I can't live without them. They're worth every cent.

-My favorite free public relat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ons e-zine is The Publicity Hound. Joan Stewart power packs every issue with inexpensive publicity tips that work. You can sign up on her web site; www.thepublicityhound.com

-My bo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oks all deal with residential real estate, which tends to be viewed by radio and television show producers as seasonal. I keep this in mind and start sending articles when I know it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s on their radar, mainly January through June. Remember that seasonality drives journalists.

-Make sure you pitch the right person. I've learned that senior producers make most of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he program guest decisions. I sent the senior producer at The Early Show an article early one afternoon and was booked on it by the close of business the same day. I had a five minu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

te segment on the nationally televised show and sold through the first printing of my book.

-Once a journalist has contacted you to schedule an interview or as a guest, you must fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

llow through as you have agreed. I know this is contrary to an earlier statement. Once you have a green light speed and follow-up is everything! Overnight the materials, send an out

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ine, bio or pictures as soon as possible. Journalists are all about deadlines, meet them and you will be rewarded.

-Remember when working with journalists, it's about them, not you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Sorry to say, but journalists and producers have the overall story idea and control. Give them what they want and they'll use you time and again.

-Find timely ways to tie your bo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ok in to current news. I do annual top mistakes of home buyer at year end, which typically is a slower news period. With all the media attention the movie Brokeback Mountain receive

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, I wrote an article on gay and lesbian home owner rights that was picked up my many newspapers. Be creative and off beat, journalists are always looking for new angles to separate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

themselves from their competition.

-Offer exclusives and don't send the same pitch to every editor and journalist. Build relationships with editors and they will come back for more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Google acquired Dodgeball.com that brings social networking to mobile phones based in New York. However, there is no official response for the people at Google but the site dodgebell.com posted a message at their site about the acquisition on Wednesday.

If you were not born to be a leader, you still can be one at your field of expertise. All you need is to have your leadership skills developed to be able lead. If you cannot build your leadership skills, then simply don’t lead, just follow.

Just because marketing planning is ineffective in many cases, does that mean it shouldn’t be done at all? I say no. In fact, I say that smaller businesses must plan their marketing programs—map out what they need to accomplish and how they will do it—preferably prior to the start of their business year. They need to step back and think creatively about how to use marketing most cost-effectively to meet business objectives, and how marketing can help them gain or retain competitive advantage.

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