Tags |
|
|
Links |
|
|
Digg It - Cracking Da Media Code
With the international movie based on Dan Brown's book The Da Vinci Code breaking box office records around the world, its time to look into the secret world of the media.
How do you crack Da Media Code and get your message across clearly and consistently in the media.
Well, for some the media represents a s
How do you crack Da Media Code and get your message across clearly and consistently in the media.
Well, for some the media represents a s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ecret sect to be feared or revered.
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
in the media for the past 26 years, including print, radio, television, wires services, internet, blogging and podcasting, here is the secret code for unlocking the riches that the media can offer.
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, ex
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, ex
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ecutive producers and other decision makers.
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ive archetypes.
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psy
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psy
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hology, an archetype is a model of a person, personality or behaviour."
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted t
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
o the media because they want to see their name in print, hear their voice on radio or see their face on television.
They have strong egos, opinions and self belief.
To crack the code, learn to work with and to their egos. They thrive on looking good, being complimented and positive stroking of their already
They have strong egos, opinions and self belief.
To crack the code, learn to work with and to their egos. They thrive on looking good, being complimented and positive stroking of their already
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
healthy self-esteem.
They've got to the top by looking good, sounding confident and writing clearly.
2. The Story Teller.
These mediatypes are interested in the personal or hero's journey of individuals. They want to discover and tell the highs and lows of an individual's personal quest.
Australian Story o
They've got to the top by looking good, sounding confident and writing clearly.
2. The Story Teller.
These mediatypes are interested in the personal or hero's journey of individuals. They want to discover and tell the highs and lows of an individual's personal quest.
Australian Story o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n ABC TV on Monday night is a classic palette on which a story teller can work their craft.
You never hear or see the journalist. It is all about the talent telling their story in their own words.
In fact the program has become the media vehicle of choice for people under pressure in the public spotlight who
You never hear or see the journalist. It is all about the talent telling their story in their own words.
In fact the program has become the media vehicle of choice for people under pressure in the public spotlight who
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
want to tell their version of events in their own way without the intense questioning of the media.
The most skilled and successful archetype in this category influences millions through his work in Hollywood and ranks among the most successful storytellers in history. His name is Steven Spielberg.
Storytell
The most skilled and successful archetype in this category influences millions through his work in Hollywood and ranks among the most successful storytellers in history. His name is Steven Spielberg.
Storytell
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rs tend to have a sense of wonder and faith in human nature and be optimistic. They love dealing with ordinary characters who find themselves in extraordinary circumstances.
Sometimes anti-authoritian, they often take the side of the underdog.
They love doing profile pieces and features on people and their l
Sometimes anti-authoritian, they often take the side of the underdog.
They love doing profile pieces and features on people and their l
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ives and understanding what makes them tick.
Often middle children, they connect well with people and like sharing stories.
In cracking the code, work to their optimistic nature and how your story idea illustrates an inherent conflict or struggle to overcome adversity. What is the "rags to riches" angle?
3.
Often middle children, they connect well with people and like sharing stories.
In cracking the code, work to their optimistic nature and how your story idea illustrates an inherent conflict or struggle to overcome adversity. What is the "rags to riches" angle?
3.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
The Mirror Holder.
These mediatypes want to hold a mirror up to the world. Not because of their ego but because they want to be part of living history.
And that's the essence of what motivates them. They want to hold a mirror up to the world and report on history as it unfolds by reporting as accurately and
These mediatypes want to hold a mirror up to the world. Not because of their ego but because they want to be part of living history.
And that's the essence of what motivates them. They want to hold a mirror up to the world and report on history as it unfolds by reporting as accurately and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
fairly as possible.
They are often foreign correspondents and found in the world's hotspots. They thrive on adrenaline, the thrill of the chase and have an eye for detail.
My friend, 33-year-old Australian cameraman Harry Burton, who worked for the Reuters agency and whom I met on a Vincent Fairfax Fellowshi
They are often foreign correspondents and found in the world's hotspots. They thrive on adrenaline, the thrill of the chase and have an eye for detail.
My friend, 33-year-old Australian cameraman Harry Burton, who worked for the Reuters agency and whom I met on a Vincent Fairfax Fellowshi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
was typical of this archetype. He was tragically killed in a roadside ambush 90 kilometres from Kabul in Afghanistan on the 19th of November 2001 chasing his dream.
Neil Davis (1934-1985), an Australian Combat Cameraman who is the subject of the book One Crowded Hour is another.
To crack the code with these
Neil Davis (1934-1985), an Australian Combat Cameraman who is the subject of the book One Crowded Hour is another.
To crack the code with these
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mediatypes means the story must have strong news values .... dramatic, newsworthy and with major consequences.
4. The Truth Seeker.
These mediatypes believe it is their responsibility to turn over every stone to uncover the truth.
They are methodical and ruthless in their pursuit of the truth. One archetype
4. The Truth Seeker.
These mediatypes believe it is their responsibility to turn over every stone to uncover the truth.
They are methodical and ruthless in their pursuit of the truth. One archetype
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
I know was a detective in the police force before becoming a journalist.
To crack the code, remember they will never write a story from a media release. They will be down at the courts or trawling through freedom of information material in their quest to uncover the truth.
Always be honest and upfront when
To crack the code, remember they will never write a story from a media release. They will be down at the courts or trawling through freedom of information material in their quest to uncover the truth.
Always be honest and upfront when
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ealing with truthseekers.
5. The Social Activist.
These archetypes are attracted to the media because they want to change the world. They see the power and influence the media has and they use it to further their own cause or personal agenda.
The secret is to find their cause, passion or reason for being an
5. The Social Activist.
These archetypes are attracted to the media because they want to change the world. They see the power and influence the media has and they use it to further their own cause or personal agenda.
The secret is to find their cause, passion or reason for being an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d work to this strength.
You will find them as environmental reporters, or covering industrial relations, education or social justice topics.
In summary, understand these five archetypes and you will have greater success in getting your message across in the media.
Note: Thomas Murrell, 8M Media and Communi
You will find them as environmental reporters, or covering industrial relations, education or social justice topics.
In summary, understand these five archetypes and you will have greater success in getting your message across in the media.
Note: Thomas Murrell, 8M Media and Communi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ations and "Da Media Code" do not have any association with or authorisation from Sony Pictures or Dan Brown or the book and movie entitled "The Da Vinci Code".
Want help cracking Da Media Code? Book here for our code breaking seminar Writing and Pitching Winning Media Releases in Perth on Wednesday June 28th
Want help cracking Da Media Code? Book here for our code breaking seminar Writing and Pitching Winning Media Releases in Perth on Wednesday June 28th
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/33646/diggit-Cracking-Da-Media-Code.html">Cracking Da Media Code</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/33646/diggit-Cracking-Da-Media-Code.html]Cracking Da Media Code[/url]
Related Articles:
Real Time Futures - Why It Should Impact Your Futures Broker Decision
The Importance of an Elevator Statement
Bookmark it:
|