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Digg It - Mistakes You Can't Afford To Make When You Write A Press Release
It’s a real shame. If you open most any newspaper in the country you’ll find at least
one story you know really didn’t need to be there. It just isn’t that relevant or
interesting. But somehow it made it in.
You can’t h
You can’t h
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
elp but wonder if it just happened to be one of those days when
absolutely nothing worth mentioning happened to any one of the 6 billion
inhabitants of this planet. And you know that isn’t true either.
Nothing made it t
Nothing made it t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o the news because tons of people around the world made the
first, worst mistake in announcing a news story.
They didn’t.
They had information that people around their community, across their country or around the worl
They didn’t.
They had information that people around their community, across their country or around the worl
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d would love to know. They came up with an idea that could
revolutionize an industry, but gave up because the mainstream assured them the
only way the press would listen would be through the very expensive advertising
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
department. But that’s far from true.
Where advertising might cost you money, news typically costs the newspaper, radio or television station plenty of money to gather. They pay reporters, correspondents, wire services
Where advertising might cost you money, news typically costs the newspaper, radio or television station plenty of money to gather. They pay reporters, correspondents, wire services
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and anybody else they can find for good news stories. If you have a
great story to tell, they’re more than willing to accept a freebee.
But it needs to be in the right format, while following certain industry standards.
But it needs to be in the right format, while following certain industry standards.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
You can find plenty of free advice on how to format a press release at my web site,
located at: www.PressReleasesMadeEasy.com.
If you’re looking for a complete, extensive course on the subject, you can find it at my si
If you’re looking for a complete, extensive course on the subject, you can find it at my si
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
te on line at www.Hartunian.com/prkit. Among the advice you’ll find there,
here are some of the other reasons why great news stories never get noticed:
1. Many great press releases get tossed, unread, because they’re too
1. Many great press releases get tossed, unread, because they’re too
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
long. A
program director or editor going through a stack of press releases won’t typically
stop to read that 5-page essay on why some business thinks they have a great
product.
Most press releases are double-spaced an
Most press releases are double-spaced an
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d fit on a single page. If you can’t get your
entire message in that space, then you might want to consider hiring a professional
writer.
Getting past the fluff and color and getting down to the story is an art. It’s wo
Getting past the fluff and color and getting down to the story is an art. It’s wo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
th
developing, or at worst, paying someone else who already has, for their help.
2. Another reason a lot of the press releases are never read is because they’re obviously self-serving. You may feel your new product is t
2. Another reason a lot of the press releases are never read is because they’re obviously self-serving. You may feel your new product is t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
he hottest thing going,
but will someone else buy a newspaper to listen to you brag? Remember, editors
and program managers are in the news business.
If you can’t spin what you have to say in such a way as to make it so
If you can’t spin what you have to say in such a way as to make it so
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
und just as
fascinating or useful as that juicy stuff about the upcoming election or that tragedy
in the Middle East then chances are it won’t make the cut.
3. Many great stories are missed because they come too well pa
3. Many great stories are missed because they come too well pa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ckaged. A dozen
roses or even fancy letterhead are surefire ways to slap a big sign across the front of
a press release that reads "AMATEUR". Forget about the bribes. Editors know to
watch out for fancy packaging. It t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ypically reflects a story that needs a lot of fact
verification and may or may not accurately reflect something it promises.
Simple white paper with the correct traditional headline and format is usually a simple way to
Simple white paper with the correct traditional headline and format is usually a simple way to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
make it to the "A" list on the editors desk.
4. Timing can make or break a good story. Obviously, announcing your new "Santa’s Village" that includes $2 million dollars worth of animation and the ultimate Disney- style
4. Timing can make or break a good story. Obviously, announcing your new "Santa’s Village" that includes $2 million dollars worth of animation and the ultimate Disney- style
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
drive through cars would be a waste of time if it arrived on an editors desk in
the middle of January.
If at all possible, timing your releases correctly can ad up to a good solid foot inside the proverbial newsroom doo
If at all possible, timing your releases correctly can ad up to a good solid foot inside the proverbial newsroom doo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r. Many people are in a rush to get their press release
out. I understand. It’s exciting. You just wrote your masterpiece. Now you want
the media people to acknowledge it by calling you for interviews.
But hold on a
But hold on a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s best you can and consider whether or not you are sending it out at
the best possible time. That could be the difference between getting the interview or
not.
Obviously this list isn’t extensive. There’s probably as ma
Obviously this list isn’t extensive. There’s probably as ma
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ny "insider tips" as there
are insiders, but following these 4 suggestions will definitely put your press release
up there in the top 10% or so of "good guys" that get a decent chance turning into
an interview.
# #
# #
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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