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Digg It - Making Up A News Story, Legally
Most businesses have their "heroes". They’re the trend-setters who lay the
foundation for the rest to follow.
In the publicity business, the real trend-setters are the Press Agents. They’re the people who literally "create" news stories.
They’re people like George Evans.
In the publicity business, the real trend-setters are the Press Agents. They’re the people who literally "create" news stories.
They’re people like George Evans.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
His company was hired to take a relatively
unknown Vegas lounge singer called Frank Sinatra and try to make him into a star.
Evans hired a dozen girls, at $5 each, to jump and scream "Oh Frankie, Oh Frankie"
and toss flowers at the stage. They met and practiced in the bas
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ement at the
Paramount Casino where Sinatra was performing.
Jack Keller, Evan’s West Coast partner explains what happened:
"We hired girls to scream when he sexily rolled a note. The dozen girls we hired to scream an swoon did exactly as we told them. But hundreds more we
Jack Keller, Evan’s West Coast partner explains what happened:
"We hired girls to scream when he sexily rolled a note. The dozen girls we hired to scream an swoon did exactly as we told them. But hundreds more we
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
didn’t hire
screamed even louder. Others squealed, howled, kissed his pictures with their
lipsticked lips, and kept him a prisoner in his dressing room between shows at the
Paramount. It was wild, crazy, completely out of control."
And it continued to be for many years.
And it continued to be for many years.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Sinatra was now an established star thanks
to a "media campaign" that only cost the promoters a total of $60 paid to a handful
of women to act crazy.
Press Agent Alan Abel staked his claim to fame came in 1962 when he formed The Society for Indecency to Naked Animals (SI
Press Agent Alan Abel staked his claim to fame came in 1962 when he formed The Society for Indecency to Naked Animals (SI
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
NA). They produced a handful of "experts"
who claimed that it was degrading to animals to be forced to expose themselves in
public. SINA sported their own newsletter, board of directors and theme song.
Members received membership cards and free patterns for animal garment
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s.
It may sound like a joke, but it sold. In their heyday, SINA claimed to have 40,000 members and claimed an income of $400,000. Their president, G. Clifford Prout, Jr. did a national media tour. The prestigious San Francisco Chronicle ran a series of humorous but "legi
It may sound like a joke, but it sold. In their heyday, SINA claimed to have 40,000 members and claimed an income of $400,000. Their president, G. Clifford Prout, Jr. did a national media tour. The prestigious San Francisco Chronicle ran a series of humorous but "legi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
timate" front page stories on the group.
Later on a few of the Chronicle executives admitted they realized the entire thing was a hoax, knowing that anything that had Abel’s name on it was probably a scam, but they said the story was so entertaining and good that they ran
Later on a few of the Chronicle executives admitted they realized the entire thing was a hoax, knowing that anything that had Abel’s name on it was probably a scam, but they said the story was so entertaining and good that they ran
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t anyway. They
never admitted being duped, although they eventually ran a story exposing
president G. Clifford Prout as being Buck Henry, a comedy writer for "The Gary
Moore Show", but not before "Prout" appeared on "The Tonight Show (with Johnny
Carson)", "The Today Sh
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ow" and "The Tomorrow Show".
Abel explains, "I realized that Buck or I could walk into any television studio with a drawing of a horse wearing Bermuda shorts under our arm, and go right on the air, whether television or radio and practically stop the show. The network news
Abel explains, "I realized that Buck or I could walk into any television studio with a drawing of a horse wearing Bermuda shorts under our arm, and go right on the air, whether television or radio and practically stop the show. The network news
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
programs were all interested in these "moral maniacs" who wanted to clothe
animals."
But the greatest promotional scam ever pulled over on the press may well have been orchestrated by Joey Skaggs.
It all began with a simple, inconspicuous ad in the Village Voice. He ex
But the greatest promotional scam ever pulled over on the press may well have been orchestrated by Joey Skaggs.
It all began with a simple, inconspicuous ad in the Village Voice. He ex
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
plained later
that the entire hoax was perpetrated to prove how the press rarely actually checks
the facts on stories they run. The ad read:
"CATHOUSE FOR DOGS featuring a savory selection of hot bitches. From pedigree (Fifi the French Poodle) to mutts (Lady the Tramp).
"CATHOUSE FOR DOGS featuring a savory selection of hot bitches. From pedigree (Fifi the French Poodle) to mutts (Lady the Tramp).
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
andler and Vet on duty. Stud
and photo service available. No weirdoes, please. Dogs only. By appointment. Call
254-7878."
He then staged a mini-documentary on what it was like "at the cathouse". Thirty actor friends brought dogs. The cameras got close ups of male dogs tr
He then staged a mini-documentary on what it was like "at the cathouse". Thirty actor friends brought dogs. The cameras got close ups of male dogs tr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ying to break
lose from their chains.
The ASPCA was incensed. Protests were staged and eventually an indictment was filed against Skaggs for cruelty to animals. The media ate up the entire story.
He appeared on several national shows, and ABC even put together a documenta
The ASPCA was incensed. Protests were staged and eventually an indictment was filed against Skaggs for cruelty to animals. The media ate up the entire story.
He appeared on several national shows, and ABC even put together a documenta
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ry
that was nominated for an Emmy award on the cathouse. Everybody was
embarrassed when Skaggs walked into court with his thirty friends all explaining
there never had been a cathouse at all.
But that didn’t really matter, did it?
It’s all about creating an image in the
But that didn’t really matter, did it?
It’s all about creating an image in the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
minds of an audience.
Hopefully these stories might spark a few ideas that might make it easier to promote what you do. Part of the trick is to stay away from the ordinary. It has to be sensational and colorful. An auto dealer might consider having a local magician make
Hopefully these stories might spark a few ideas that might make it easier to promote what you do. Part of the trick is to stay away from the ordinary. It has to be sensational and colorful. An auto dealer might consider having a local magician make
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a car disappear.
A flower shop might start delivering flowers using a remote control robot (like the ones now available at many of the higher end electronics shops in most malls).
Sid Grauman took an idea as old as concrete itself and made it into a worldwide icon that’s
A flower shop might start delivering flowers using a remote control robot (like the ones now available at many of the higher end electronics shops in most malls).
Sid Grauman took an idea as old as concrete itself and made it into a worldwide icon that’s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lasted for over half a century when he had Mary Pickford and Douglas
Fairbanks put their footprints in cement to help celebrate the opening of his theater
in Hollywood on May 1, 1927. It’s a simple idea that made us feel close to the stars.
Want a book full of ideas just l
Want a book full of ideas just l
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ike these? The most fascinating book I’ve ever read
on the subject is Publicity Stunts by Candice Fuhrman It’s loaded, cover-to-cover,
with funny, fascinating, highly successful publicity stunts that have been
orchestrated over the years. They can be great templates for
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your publicity
campaigns.
If you can’t find it in your local bookstore check Amazon.com, Half.com or BN.com. The last time I looked there were several copies available, all on sale.
With a little imagination, most any business can find ways to become a news story.
# #
If you can’t find it in your local bookstore check Amazon.com, Half.com or BN.com. The last time I looked there were several copies available, all on sale.
With a little imagination, most any business can find ways to become a news story.
# #
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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