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It’s true about any profession. The "old pros" somehow always seem to get everything done much quicker and more effectively. They’ve made their mistakes and are sensitive to the pulse rate of the industry

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.

Most professions take years of experience or education to master, getting free publicity doesn’t. It’s much more an issue of finding out the little "insider secrets" that work, and learning how to appl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y them to your publicity campaigns.

Above all others, there are 4 cardinal rules you can’t afford to ignore if you hope to be successful. Not following them is a sure fire way to start depending entirely

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on luck instead of skill for your progress.

These rules that should be spray painted across the wall in the front office of every business are:

1. Be Organized. It’s fun and definitely rewarding, but bec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ming a publicist isn’t a game. You need to have a good idea where you’re headed and how you plan on getting there. Success doesn’t come from a single "flash in the pan" encounter with the press. You bec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ome successful when you start developing a steady flow of income. This only happens when you’re organized. Carefully plan your campaign before you get started. Have your press release, bio sheet and Q&

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

A ready to go before you start any publicity campaign.

2. Be Different. Remember you’re in the news business. By definition, something isn’t news unless it’s unique. Being different isn’t that bad a bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

siness strategy, either. If you offer the same product everybody else does, packaged in exactly the same package, then you really have very little other than price to negotiate. If you can find ways to fi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l niches nobody else is, then you start building loyalty, and developing seeds for a powerful news stories.

3. Be Consistent. The old adage about all news being good news is wrong. Just because your na

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me appeared on the front page of the paper doesn’t mean you’ve made it. Yes, it offers momentum, but you need to be sure you’re rolling in the right direction. Earning the reputation of being self seeki

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng and ruthless won’t help much if you then try to open a series of homeless shelters. Chart your end goals and then move towards them, in a consistent, steady pace.

4. Be Persistent. Don’t give up. It’s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

all a numbers game.

Actors and salesmen understand this. The fact that someone kicks them out of an office doesn’t mean they’re failures or "bad people". It just means that person had some other agenda’

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

going.

You might send out press releases and get absolutely no response. That’s not a reason to give up.

Try tweaking it a bit. Change the headline. Make sure your format is correct. You can get plenty

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of free advice on the exact format to use at my site, located at www.PressReleasesMadeEasy.com.

You might need to frame your story differently. Is it practical? Would the average person stop in their tr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

acks to take a second look at your headline? Does the content of your story constitute a news item or an ad for your product?

It’s about hanging in there, not giving up, when others might.

Try averaging

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your failures. Instead of feeling you’ve failed 19 times for every victory you’ve logged in, try thinking of it as a package. It takes 20 tries to get a victory. If a "victory" means you make a $100 prof

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t, then every one of those 20 calls makes you $5, even if the answer is no.

Edison was once asked how he felt about failing more than 10,000 times while trying to find the correct filament to use in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

light bulb. He looked back curiously and answered that he hadn’t failed once. It was just a 10,000+ step process. Hang in there. The only person in the world who can decide when you’ve failed it you.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

As long as you’re still in the ring, the fight isn’t over.

Being prepared before you launch your publicity campaign and systematically sending out your press releases every week or two will go a long wa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y toward leaving a lasting impression about you in the minds of reporters. That, in turn, will increase your chances of getting call from reporters to do interviews and promote your business.

# #

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A joint venture (often abbreviated JV) is a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.

Don't make yourself nuts! Set reasonable financial goals for your business. It doesn't have to be complicated.

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