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Obviously there’s more than one way to get your name in the headlines. You can offer incredible deals or you can do the outrageous. You can discover some new and exciting product or you can be recognized for your services to the community.

But ultimately, after all

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is said and done, getting good publicity is really about one thing and one thing only. It’s about finding ways to meet the needs of others. With a little planning, you can create a machine that allows you to earn a reputation that can keep you in the news.

It all

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tarts with your product. What exactly do you sell? No, you don’t necessarily sell satellite dishes or web space. That may be the commodity they walk away with, but ultimately, you have so much more to offer. You can offer courteous explanations before the sale, a d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ecent price during and powerful customer support after. It’s the stuff people talk about at the corner. It’s the gossip around the cooler. Everybody wants to know about that one company that offers so much more than the rest, which, by definition, makes it news.

O

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

course, that creates a serious dilemma. If you’re offering the same product at a lower price, and tossing in more qualified sales personnel and award winning customer support after the sale, you’re obviously cutting deeply into your profit margin. Or at least that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’s how it might seen at first glance. But that may not be how the math works out.

Try asking Thomas J. Stanley, Ph. D. He’s made a fortune studying the minds and habits of the self made rich. In his best selling books The Millionaire Mind and The Millionaire Next

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oor he examines the life and motivations of the truly rich. In The Millionaire Mind he makes a list of the qualities self made millionaires felt got them to the top. A supportive spouse, education, a good, timely business concept and even luck all made the list.

H

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e also included having a quality staff and good contacts. But right at the top of the list, above all else, those who have made it listed overwhelmingly as the number one reason for their success integrity. Offering a good deal at a reasonable price.

It’s about offe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing a good product and realizing that will attract more new customers. It’ll also bring back more return customers, cutting down greatly on your need to advertise.

It makes for a great news story as well. Think about it. Greedy merchants don’t make the news, it’s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the ones that find ways to help others. That guy who single handedly kept the K-Mart store open in California so the firemen and cops fighting the record breaking fires would have a place to go for toiletries and supplies made front page news around the country. An

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the locals will probably remember the kind of person he is for years to come.

Remember, the press is in the marketing business too. They have readers or listeners that need to be enticed into loyalty, so they can show high demographic counts to prospective advert

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sers. They’re in the business of telling the world the things the world wants to know.

Which means your bottom line means virtually nothing to them. Telling the world that you’re well on your way to becoming a millionaire isn’t really news. Announcing that you sel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l diamonds at slightly less than anyone else in town and you’ll hold 30% of the price of each sale made to newlyweds on account for them to use towards their first rent or house payment (provided it takes place within a few months after the marriage) would probably

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

become a headline around the country and get you a flood of free publicity. People around town would start talking about how you had your heart in the right place. And couples would start their shopping at your store.

No, you wouldn’t make as much as the next guy on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

each diamond sale. In fact, if you assume diamonds are marked up 100% by retailers, (which is actually a low figure), giving away 30% of the final price would actually end up costing you 60% of your profit. Doing it this way, though, can get you much more publici

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y, free of charge and will buy you millions in word of mouth promotion.

Of course, I sold pieces of the Brooklyn Bridge, which can hardly be considered an altruistic venture. (Get the whole story at http://www.Hartunian.com/bridge ) But in the larger scheme of thi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ngs it was.

How many people around the world would have loved to be able to say they owned a piece of the world famous Brooklyn Bridge? It wasn’t the fact that I was making money or that I had a product to sell that made worldwide news. It was the fact that I was

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ffering a service at an affordable price that made it something people wanted to read and hear about.

Some businesses fail because they try to make too much too quickly. They busy themselves trying to milk the customer for all they can. If they can stay in business,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

they obviously have some kind of product others feel is important, desirable or needed.

But these guys invariably end up having to spend large portions of their profit continually convincing their clientele that their product or service is worth purchasing.

If

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

instead, you can carefully find ways to make a smaller profit on a much larger client base, you can soon discover stability, loyalty and prestige follow in suit.

And knowing you have something to say will have editors and program managers rushing to listen.

# #

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A Hostile sexual harassment Environment occurs when unwelcome sexual conduct ruins an employee's work environment.

The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools. Last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. Using design throughout your business ultimately boosts the bottom line by helping you create better products and services that compete on value rather than price.

Set expectations for services provided on a virtual basis. Evaluate circumstances and scale rate accordingly. Avoid clients who want top notch service at a rock bottom rate.

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