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News releases are definitely the workhorse of promotion and publicity efforts.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

properly drafted timed, and followed up on with the media, a release can ge

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the word out on your product or service. Here are a few opportunities that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ould warrant a release for your business:

1. Talk about your mistakes! Don'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be embarrassed, everyone makes them. If you're willing to pass on what you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

earned, the media may just be interested.

2. Get involved in a charity and an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ounce your business' support.

3. Take a poll of the quirkiest aspects of your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

clients' behaviours. Ask them about the most unusual uses of your product.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. Got something particular you can comment on that's hot in pop culture or the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

news? Put your professional two cents in!.

5. Launching a new product that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ill change an industry is also a great reason to try your hand at a communiq

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u?.

6. What time of the year is it? If it's the holiday season, think of how

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou can leverage it to your advantage.

7. Look up your subjects of expertise

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in Chases' Calendar of Events. Chases, is a great resource that lays out eve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y imaginable event or unknown holiday. If your office is known for great hum

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n resources management, try mentioning it during Secretary Appreciation Week

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

8. Announce the recent win of an award or your sponsorship of an award.

9.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ave something to warn the public about? A news release is a great opportunit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to show your concern and generate a timely story for the news media.

10. Com

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ent on the most recent statistics produced by the national statistics bureau

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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