Digg It - Business

If you plan on using PR and publicity to increase your sales and expand your business, you will probably us

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e press releases to get your story out to the media. However, many press releases that are released are ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er covered because the writer forgot one major point; objectivity.

Journalists are trained to be objective

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and it is their job to exercise it at all times. When they find a news release that is not objective, the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cannot use it without radically changing the entire release. They will not do this, in most cases, and wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll simply discard the release.

If you want to be covered by the media and reap the rewards it offers, you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ust learn how to be objective about your product or service. With this in mind, entrepreneurs live their b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

usiness every day and find it very hard to detach themselves from it and speak objectively. However, there

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are some things that you can do to improve the objectivity of your press release and increase the chance th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at it will be used.

First, try to imagine what a person who has never heard of your product or service bef

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re would think when they first hear about it. Ask people you know but who are not directly involved in you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r business what they think about it. This can help you get into the right mindset.

Second, imagine what t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e journalist who first reads the release will think. The average editor receives anywhere from dozens to h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

undreds of news releases every day so you must ask yourself what sets your news apart.

Finally, make sure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou do not exaggerate about your product or service. Journalists hate exaggerations and can see right throu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gh them, so make sure that your report “just the facts”.

You may find that it is hard to think objectively

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

about your product. That isn’t always a bad thing and can help an entrepreneur keep his or her perseveranc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e, but it will not necessarily help you get press. If you are unable to think objectively about your produ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t even after some work, you may want to think about hiring a freelance writer or company to write your pres

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s release for you. This can help ensure accuracy that will make your news appeal to journalists everywhere

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/33696/diggit-Getting-in-the-News-Frame.html">Getting in the News Frame</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/33696/diggit-Getting-in-the-News-Frame.html]Getting in the News Frame[/url]

Could your business survive a natural disaster? This article discusses the issue of disaster recovery. Having a disaster recovery plan is imperative to the success of any business.

What is article submission and why should you consider it when marketing your online business? This is an area that many have not considered to increase their business sales. It is easy and fun but do you need any skills to do it?

A few months back I wrote an article about a list which I had started some 10 years ago when I began managing projects. This list is a hodge-podge of things which worked and things which didn't. I've added items as years have years passed, sometimes subtracted and also updated statements to be more relative as I've grown personally and professionally.

Tags

Links

Digg It - Getting in the News Frame

Related Articles: