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When it comes to getting your message out to the media, there are two forces at work. The first is the diversity of media outlets that exist today. In addition to the mainstream

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

print, television, and radio media, there are now millions of websites that publish news as text, audio, and video. The second force at work is the media's insatiable appetite fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

content. In an era of 24/7 cable news channels and Internet access, there is a never-ending demand for news. Both of these factors work for you as you design a plan for press re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ease distribution.

Unfortunately, balancing the media's ongoing need for content is the exploding growth of competition among those wanting to get their message out. E

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eryone from the President of the United States to the most recently launched website is competing for airtime, column inches, click-throughs, and blog entries. There's nothing mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e frustrating than to carefully craft news releases, only to find they don't even create a blip on the media's radar. Today's competition demands that, in order to get your messa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge out, you have to adopt a sophisticated strategy when it comes to press releases and press release distribution.

The path of least resistance - and often the path of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

greatest success - is to engage the services of a PR service or news release services. They have access to professional writers and reporters who are well versed in the art of cr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ating an attention-grabbing press release. News release services also have extensive media contact databases, which means that your release can reach hundreds of thousands of mem

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ers of the media. A PR service can also distribute news releases through multiple channels, such as radio, fax, and email. Conversely, it can personalize and target press release

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to a specific segment of the media. Most importantly, news release services have triggers that can make press releases available online at a moment's notice. This capability can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be very important to editors, who rely on established press release distribution networks to gather information about new products, services, business relationships, and other a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nouncements before their competitors.

If you choose to write and distribute your own press releases, keep these tips in mind:

Make it Newsworthy: Regardles

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of how well-written your news release might be, it won't get picked up if it's not newsworthy. Not every topic is earth shattering, but help it along by hooking it to current ev

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nts. Editors are always looking for a new angle on a current story.

Make it Well-Written: A poorly written news release will end up in any editor's trash bin. Make sur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the headline commands attention and that the text follows the "Five Ws" - Who, What, When, Where, and Why. Editors should only have to read the first paragraph to understand you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r point. Above all, don't forget to run a spell check and grammar check. If you're not a good writer, hire a PR service and have them write your press releases for you.
<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r>Distribute it Properly: If you're announcing an event two weeks ahead of time, don't bother sending your press releases to magazines that go to press more than a month before t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ey hit the newsstands. If your news releases are specific to a certain industry, don't waste your time sending them to consumer publications. Above all, don't simply post it on y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur website and hope that the media finds it. A press release distribution service is well worth the money it can disseminate your news as broadly or as narrowly as you wish.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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